Modernizing the Construction Sector
Dyci Manns Sfregola, CSCP, MS, is the founder and Managing Director of New Gen Architects.
Sneha Kumari, MBA, Six Sigma, is the Manufacturing Principal at New Gen Architects.
Just as the retail and manufacturing sectors transformed themselves with digitization and automation to greatly improve lagging productivity, the construction sector must do the same. Here’s an argument that supports the case for modular construction in pursuing greater productivity:
Parts of the industry could move toward a manufacturing-inspired mass-production system, in which the bulk of a construction project is built from prefabricated standardized components off-site in a factory. Adoption of this approach has been limited thus far, although it’s increasing. Examples of firms that are moving in this direction suggest that a productivity boost of five to ten times is possible.
Source: Reinventing Construction Through A Productivity Revolution
Navigating the path to a modernized construction sector has been a challenge for most firms. But thanks to supply-chain experts like New Gen Architects and Dyci Sfregola, CEO, and Sneha Kumari, Principal Consultant, leading modular construction firms are currently improving supply chain management and seeing productivity growth.
Prior to starting New Gen in 2020, Sfregola worked for other firms and smaller companies would regularly approach her about accessing consulting services. However, the firms she worked for did not service small and medium businesses. This led her to found New Gen Architects in 2020 with the goal of providing value-added quality digital consulting and advisory services to SMBs.
“I spent a lot of time on sales calls where we essentially told companies that they were too small to work with us,” she noted. “You can’t work with everyone. But what I then saw is that there wasn’t someone with a lot of experience and really driving a lot of the best practices at that mid-market and small business level.”
At that point, Sfregola had the idea for a new firm that serves smaller companies. “I really wanted to create New Gen to provide the same service and the same quality of service for the mid-market and small businesses.”
As NGA developed into a supply chain consulting firm heavily focused on tech, Sfregola talked with Kumari about “an intelligent shop floor and project management tool she was working on for prefab and modular companies,” Sfregola said. With her supply chain experience and expertise, Kumari was a natural fit for NGA, enabling the company to “provide value to the industry from both a technical and business process perspective.”
By that point, Kumari had been working as a supply chain manager for roughly a decade for large corporations like Honeywell and Schneider Electric. In performing ERP (enterprise resource planning) implementations for those companies, she was exposed to home automation products, in addition to manufacturing and retail e-commerce concepts. She also has a background with lean processes, Six Sigma, and Kaizen, the Japanese business concept of continuous improvement for all employees and company processes.
Those clients introduced her to the construction sector and its need for more technology tools. “I was working together with the customers and understanding how the processes work,” Kumari said. “What are the gaps? Then I saw the gap and also an understanding of how to work in a project-based business, and how to be able to use the tech tools for your processes to see that productivity come through and improve your bottom line while also focusing on sales.”
Dyci Sfregola and Sneha Kumari pose in their New Gen Architects office.
Another key factor for New Gen is learning why a company continues to follow “outdated” or under-productive processes. It’s easy to conclude from an outside perspective that they’re doing it wrong, Sfregola noted. “I think that most people are very intelligent. And it was the least bad choice of the bad choices.” Figuring out the why is Kumari’s superpower, Sfregola added. “The analysis and the value-stream mapping and really figuring out ‘What are you doing now and why is that happening?’ And then I can say ‘Okay, now what technologies can we layer on to that to enable whatever process improvement?’ So we play off each other very well.”
Supply Chain Engineering: The Magic of Systems
Supply chain engineering is the overall process that maximizes the performance of a company’s supply chain while minimizing costs. It aims to improve the efficiency and effectiveness of the flow of more than just product, though. It’s effective at improving flow for information and services, too.
“Supply chain engineering is actually you really getting your hands dirty,” Kumari said, “getting into the processes, going at the level of the user, the doer, whoever is part of that process, mapping it out. I think a lot in terms of problem solving.”
In addition, she considers how to use the technology tools at hand to get the desired ROI. She also uses tools like Lean Six Sigma to evaluate the current state of processes, and also considers all these factors in relation to the company’s strategic goals. “Managing this change is supply chain engineering to me, and it’s a holistic view instead of just working in silos,” she said.
Sfregola likens the engineering functions to having “boots on the ground,” and New Gen’s architecture functions to the “30,000 foot view.” “The architecture is thinking about the entire big picture of all of the things that the supply chain also touches outside of the supply chain function,” she said. “Your finance, your marketing, your sales, your customer, thinking about what your customer is going to want, thinking about how employees are now going to interact in order to provide what the customer wants, and architecting that in a way for the engineers to then go and execute. The architecture is the high level and then the engineering is the actual boots on the ground, executing on what the architects have designed.”
"Supply chain engineering is actually you really getting your hands dirty, getting into the processes, going at the level of the user, the doer, whoever is part of that process, mapping it out. I think a lot in terms of problem solving.”
— Sneha Kumari, Manufacturing Principal, New Gen Architects
How Modular Constructors Can Optimize Using Supply Chain Engineering
Modular construction is sort of a hybrid, Sfregola said, with elements of both manufacturing and construction. “It’s a unique cross of two industries and honestly not like any other industry I’ve worked with in the past,” she added. It’s also a relatively young part of the construction sector, with great opportunities to learn from more mature industries that have already optimized with automation and digitization, to name just two examples.
Common mistakes Sfregola sees from modular constructors include continuing with manual execution and planning, which hinders the growth of scale and creates the inability to meet demand. “That’s the biggest mistake I see,” she noted, “not investing as much, if not more time, energy, and resources in supply chain and ops.”
A positive step for growth and operational excellence she typically recommends is embracing documentation for current processes and their network. “It never ceases to amaze me how many people just don’t know what’s happening and the visibility into what everyone is doing,” she said. Getting into the gritty details of everything is the way to optimize and grow.
“Just documenting, not even doing the exercise of identifying the ideal state, just only documenting the current state,” Sfregola said. Crucial questions include: How long does it take you to get paid? How long does it take you to pay people and what are the steps involved?
“It provides a lot of insights into unnecessary and redundant spin. And then when you’re ready to automate…then you already have all of this documented to be able to give to a [software] vendor and they can give you a realistic estimate on how long it’s going to take them to now automate, customize, and develop.” Without documentation, she emphasized, you’ll get a vendor bid for technology tools that is simply inaccurate and of little value.
Working With New Gen Architects
NGA will step in to consult at pre-implementation, during implementation, or post-implementation, Sfregola said. Ideally, a company contracts NGA early on to help them realize the successful adoption of the technology tools according to plan.
That path is unusual, though. “What happens more often than not is that they call us during the implementation” because they’ve hit some snags, such as not having their documentation in place, and/or not having qualified people in place to implement.
“So at that point, it’s minimizing the level of dumpster fire that is going to happen at go live because it’s gonna be a dumpster fire. You can see all signs lead to dumpster fire at this point,” she said.
Due to the choices that people make, such as forgoing documentation, their technology implementations do poorly. “The vast majority of technology implementations fail,” she added, “in that they don’t meet the ROI that they are expected to provide for companies. It’s like 70% or 76%...a very, very large number. So, when I was doing technology implementations, I was able to see why that was the case. And a lot of these are preventable. Things that we can fix from the very beginning to not cause these issues.”
Dyci Sfregola speaks during the Supply Chain Planning Leaders panel at the 2022 Supply Chain & Logistics Arabia conference in Riyadh, Saudi Arabia.
New Generation at World of Modular
Both Kumari and Sfregola will speak at World of Modular 2023 in Las Vegas. Kumari will focus on lean concepts, Six Sigma, and continuous improvement tactics that modular constructors can readily implement to optimize their processes and develop best practices. Her presentation will offer examples of tech tools that more mature industries have implemented, as well as specific action items.
Sfregola’s presentation will focus on leveraging supply chain functions to scale a business intentionally and intelligently, developing operations and the supply chain into a competitive advantage. In addition, she’ll address appropriate technology tools for modular constructors.
About the Author: Steve Hansen is a Colorado-based writer with a focus on the built environment—architecture, construction, renewable energy, and transportation. He can be reached on LinkedIn.
More from Modular Advantage
Homes as Essential Infrastructure
The housing crisis is nothing new. Across the world, federal, state, and municipal governments of all sizes are struggling with how to provide more affordable housing—quickly—to those who need it. In Canada, Paul Halucha, Deputy Minister of Housing, Infrastructure, and Communities Canada (HICC), argues that the federal role in housing has shifted from funding at arm’s length to actively shaping outcomes.
Building the Future, Offsite
In the face of a national housing crisis, England stands at a critical inflection point where innovation, scale, and public-private partnerships must converge to meet an urgent need: more homes, and fast. Homes England is helping reshape the housing market by actively supporting MMC through a strategic blend of land development, financing, and grants.
How POJI and MOKO Are Industrializing Modular Construction Through Automated Engineering Systems
Working with Scandinavian Industrialized Building System (SIBS), POJI and MOKO helped realize a modular city concept located in Järfälla municipality of Stockholm, Sweden, with 350 apartments, communal areas, restaurants, small shops, and a preschool in a pleasant mix with experiential architecture and greenery.
Inside Boutique Modern’s Mission to Make First Homes Affordable and Efficient in The U.K.
The U.K.-based firm has been in business for 12 years, manufacturing houses for both private clients and local government, with a large chunk of its business coming from “affordable” and social housing. Working in a 32,000 square-foot factory in Newhaven, Sussex, Boutique Modern is changing decades-old thinking about constructing houses, all through the use of modular.
BoulderMOD: Producing Affordable Modular Homes While Training the Workforce of the Future
Colorado has been hit with a double whammy—a decline in the number of skilled construction workers and an increased need for affordable housing. BoulderMOD, a partnership among the city of Boulder, Flatirons Habitat for Humanity, and Boulder Valley School District, is tackling both problems and helping others do the same.
Guerdon: Seeking the ‘Holy Grail’ of Modular Construction
Guerdon, a modular manufacturer in Boise, Idaho, recently won what Laurence (Lad) Dawson, CEO and Managing Partner, describes as the ‘holy grail’ for a modular manufacturer. The RFP calls for a pipeline of six projects, totaling approximately 570
units.
State of Modular in 2025: Facing Reality
The critical and urgent reality is that the modular industry needs to open the doors to collaboration across all sectors. The sooner we stare down these challenges, the sooner we can welcome a new reality where modular is the dominant way to deliver housing for better performance, quality and all at a lower cost.
Modular Multifamily Housing as a Scalable Solution to the Housing Crisis
GreenStaxx provides a real-world, scalable solution through its standardized library of modular-ready multifamily designs and its innovative triple-decker model. Together, these offerings address the industry’s two greatest needs: efficiency and adaptability. By focusing on quality, repeatability, and collaboration, GreenStaxx is helping move modular construction from niche to mainstream and offering a practical path toward solving the housing shortage.
Sealed for Success: The Role of Waterproofing in Modular Construction
Water is one of the biggest threats to any building, causing structural damage, mold growth, and costly repairs if not properly managed. Waterproofing is the first line of defense, ensuring durability and long-term performance. As construction methods evolve, so do waterproofing solutions – moving beyond traditional coatings to advanced, factory-ready systems.
From Volume to Velocity: Scaling Multi-Family Projects Without Losing Control
When projects grow too fast without the right systems, factories run into problems. They miss deadlines, crews burn out, and quality drops. Instead of steady progress, chaos takes over. Things slow down, even with more units going through. That’s because building more isn’t enough—you also need to build smarter. That means shifting focus from volume to velocity.