Skip to content

How Issa Nesheiwat Conquered the Great Manufacturer/Design Divide

Issa Nesheiwat

Issa Nesheiwat is the President at Apex Modular Solutions

Just a few short years ago, Issa Nesheiwat had an idea. He had become fixated on the tiny house boom and knew there was a drought of quality products reaching the marketplace. Sure, local carpenters were throwing together cute little micro homes that were Instagram-able wonders. But who could ever really live in a space equal to that of a car trunk? Nesheiwat knew there had to be a better way.

Born in Jordan forty years ago, Nesheiwat is something of an outsider to the modular housing world. His entrepreneurial spirit led him from a childhood growing up in Yonkers, New York, to the more provincial location of Poughkeepsie where he delved into many unique business ventures. Not one to shy away from a challenge, he took on projects that seemed impossible, often in the housing sector. His innate sense of the fundamentals in finance, corporate branding, and business expansion have led him to where he is today. Jumping in feet first, he established Apex Modular Solutions to deal with the affordable housing crisis by offering buyers an attractive and fast way into home ownership, with compact models that met real family’s needs.

Apex Modular Solutions

However, a funny thing happened. The more Nesheiwat dealt with financing and manufacturing companies, the better he understood the power he never realized he had. Nesheiwat had already become the market leader in working with manufacturer specifications and options to create multiple alternatives in addition to customer self-design options. He knew he could do more.

Although tiny homes and ADU’s are a wonderful option, many families do not want to start off in one. Working with a variety of high-quality handpicked modular manufacturers, Nesheiwat was able to start creating his own interchangeable designs. His most successful “Iconic Ranch” series was the answer to every household looking to purchase a first home or downsize. That was not the end of his reach in the world of modularity.

modular house setting with crane
modular house setting
modular house setting
modular house setting

Apex modular house setting.

Over time, Nesheiwat left no blueprint unturned. From full size apartment complexes with flexible commercial space to colonial and cape style homes, he worked to develop designs that allowed the consumer to imprint their own needs into the plans. Types I-V construction are all covered by Nesheiwat. Additionally, he offers services to buyers including land development and easy financing options for one stop shopping. Nesheiwat is able to take everyone from the first-time home builder to the seasoned developer through the entire development process not unlike a project manager or engineering firm. Expertise, advice, and consultation are supplied in abundance.

While Nesheiwat’s headquarters may lie two hours outside of New York City, his reach is nationwide and even extends into Canada. The growing list of modular manufacturers he works with spans the country and he can offer his services virtually anywhere thanks to a unique website that the “Modular Maverick” unveiled recently. The site lets anyone turn their dreams into a reality with his branded “Dream, Design, Develop” mantra. Anyone can tune in to to see for themselves just how easy it is to start the process of living the Great American Dream.

More from Modular Advantage

Samantha Taylor: Leading the (Modular) Design of Tomorrow

“With modern technology and the way we’ve all embraced things like BIM, file sharing, and video conferencing since COVID, it’s easy to collaborate with companies in Austria, or Singapore, or anywhere else in the world.”

Greg DeLeon: Military Engineering to Modular Design

Greg DeLeon, a structural engineer at ISE Structural Engineers in Temecula, California, can tell you not only how large a beam needs to be to support a house, but also how much explosives you’ll need to take it down, thanks to his unique combination of professional and military experience.

To Remake North Minneapolis, Devean George Swaps Basketball for Buildings

He’s lived in Los Angeles, Dallas, and San Francisco (to name a few). He’s delivered championships with the Los Angeles Lakers and made career-defining moves with the Dallas Mavericks and the Golden State Warriors. No matter the wins, the championships, or even the seemingly impossible 3-pointers, Devean George has always returned to where it all started for him: Minneapolis.

Chelsi Tryon: Making the World a Better Place

For Chelsi Tryon, Director of Environmental, Social, and Governance (ESG) for WillScot Mobile Mini, nothing is more enjoyable than increasing the
company’s sustainability efforts while simultaneously doing her bit to save the environment.

Joshua Hart: Pushing Boundaries

Joshua Hart, P.E., vice president at Modular
Solutions, can sum up his job responsibilities in one sentence: “I do whatever needs to be done.” Hart thrives on the variety and the opportunity to be involved in every aspect of the company. And it shows! You might say Hart has come full circle.

Jamie Metzger: From Construction to Apparel and Back Again

Growing up in a blue-collar city like Edmonton, Alberta, Canada, it’s no surprise that Jamie Metzger spent some time working labor jobs on construction sites. It’s one of the most common summer jobs in the city. But that’s probably the last predictable thing about this particular story.

Victor Masso: Expanding Modular in Puerto Rico

Victor Masso joined 2 Go Storage, a company started by his grandfather and father, in 2018 to develop a modular building division in the wake of the devastation caused by Hurricane Maria in 2017. Prior to joining the company, he had worked in the industry for about four years focusing on pharmaceutical, commercial, and government projects.

Eliyah Ryals: Finding the Perfect Fit

It’s not common for people to find their perfect career fit straight out of college. It’s even less common to find it in the town you grew up in. But that’s exactly what happened when Eliyah Ryals was told about vacancies at Panel Built and made the decision to apply.

Through It All, It’s Still About the Workers

By February 2024, the number of available, unfilled construction job openings had reached an all-time high. At some point, interest rates will fall, creating another surge in demand for such workers. In short, solving the nation’s skilled worker shortage issue has never been more important.

Navigating Insurance Challenges in the Modular Construction Industry

Utilizing practical written minimum insurance and indemnity requirements, along with monitoring certificates of insurance by someone who has COI training will not yield a perfect risk transfer strategy, but the exposure will be managed much better than it likely is currently.