How Issa Nesheiwat Conquered the Great Manufacturer/Design Divide
Issa Nesheiwat is the President at Apex Modular Solutions
Just a few short years ago, Issa Nesheiwat had an idea. He had become fixated on the tiny house boom and knew there was a drought of quality products reaching the marketplace. Sure, local carpenters were throwing together cute little micro homes that were Instagram-able wonders. But who could ever really live in a space equal to that of a car trunk? Nesheiwat knew there had to be a better way.
Born in Jordan forty years ago, Nesheiwat is something of an outsider to the modular housing world. His entrepreneurial spirit led him from a childhood growing up in Yonkers, New York, to the more provincial location of Poughkeepsie where he delved into many unique business ventures. Not one to shy away from a challenge, he took on projects that seemed impossible, often in the housing sector. His innate sense of the fundamentals in finance, corporate branding, and business expansion have led him to where he is today. Jumping in feet first, he established Apex Modular Solutions to deal with the affordable housing crisis by offering buyers an attractive and fast way into home ownership, with compact models that met real family’s needs.
However, a funny thing happened. The more Nesheiwat dealt with financing and manufacturing companies, the better he understood the power he never realized he had. Nesheiwat had already become the market leader in working with manufacturer specifications and options to create multiple alternatives in addition to customer self-design options. He knew he could do more.
Although tiny homes and ADU’s are a wonderful option, many families do not want to start off in one. Working with a variety of high-quality handpicked modular manufacturers, Nesheiwat was able to start creating his own interchangeable designs. His most successful “Iconic Ranch” series was the answer to every household looking to purchase a first home or downsize. That was not the end of his reach in the world of modularity.
Apex modular house setting.
Over time, Nesheiwat left no blueprint unturned. From full size apartment complexes with flexible commercial space to colonial and cape style homes, he worked to develop designs that allowed the consumer to imprint their own needs into the plans. Types I-V construction are all covered by Nesheiwat. Additionally, he offers services to buyers including land development and easy financing options for one stop shopping. Nesheiwat is able to take everyone from the first-time home builder to the seasoned developer through the entire development process not unlike a project manager or engineering firm. Expertise, advice, and consultation are supplied in abundance.
While Nesheiwat’s headquarters may lie two hours outside of New York City, his reach is nationwide and even extends into Canada. The growing list of modular manufacturers he works with spans the country and he can offer his services virtually anywhere thanks to a unique website that the “Modular Maverick” unveiled recently. The site lets anyone turn their dreams into a reality with his branded “Dream, Design, Develop” mantra. Anyone can tune in to www.apexmodulars.com to see for themselves just how easy it is to start the process of living the Great American Dream.
More from Modular Advantage
Homes as Essential Infrastructure
The housing crisis is nothing new. Across the world, federal, state, and municipal governments of all sizes are struggling with how to provide more affordable housing—quickly—to those who need it. In Canada, Paul Halucha, Deputy Minister of Housing, Infrastructure, and Communities Canada (HICC), argues that the federal role in housing has shifted from funding at arm’s length to actively shaping outcomes.
Building the Future, Offsite
In the face of a national housing crisis, England stands at a critical inflection point where innovation, scale, and public-private partnerships must converge to meet an urgent need: more homes, and fast. Homes England is helping reshape the housing market by actively supporting MMC through a strategic blend of land development, financing, and grants.
How POJI and MOKO Are Industrializing Modular Construction Through Automated Engineering Systems
Working with Scandinavian Industrialized Building System (SIBS), POJI and MOKO helped realize a modular city concept located in Järfälla municipality of Stockholm, Sweden, with 350 apartments, communal areas, restaurants, small shops, and a preschool in a pleasant mix with experiential architecture and greenery.
Inside Boutique Modern’s Mission to Make First Homes Affordable and Efficient in The U.K.
The U.K.-based firm has been in business for 12 years, manufacturing houses for both private clients and local government, with a large chunk of its business coming from “affordable” and social housing. Working in a 32,000 square-foot factory in Newhaven, Sussex, Boutique Modern is changing decades-old thinking about constructing houses, all through the use of modular.
BoulderMOD: Producing Affordable Modular Homes While Training the Workforce of the Future
Colorado has been hit with a double whammy—a decline in the number of skilled construction workers and an increased need for affordable housing. BoulderMOD, a partnership among the city of Boulder, Flatirons Habitat for Humanity, and Boulder Valley School District, is tackling both problems and helping others do the same.
Guerdon: Seeking the ‘Holy Grail’ of Modular Construction
Guerdon, a modular manufacturer in Boise, Idaho, recently won what Laurence (Lad) Dawson, CEO and Managing Partner, describes as the ‘holy grail’ for a modular manufacturer. The RFP calls for a pipeline of six projects, totaling approximately 570
units.
State of Modular in 2025: Facing Reality
The critical and urgent reality is that the modular industry needs to open the doors to collaboration across all sectors. The sooner we stare down these challenges, the sooner we can welcome a new reality where modular is the dominant way to deliver housing for better performance, quality and all at a lower cost.
Modular Multifamily Housing as a Scalable Solution to the Housing Crisis
GreenStaxx provides a real-world, scalable solution through its standardized library of modular-ready multifamily designs and its innovative triple-decker model. Together, these offerings address the industry’s two greatest needs: efficiency and adaptability. By focusing on quality, repeatability, and collaboration, GreenStaxx is helping move modular construction from niche to mainstream and offering a practical path toward solving the housing shortage.
Sealed for Success: The Role of Waterproofing in Modular Construction
Water is one of the biggest threats to any building, causing structural damage, mold growth, and costly repairs if not properly managed. Waterproofing is the first line of defense, ensuring durability and long-term performance. As construction methods evolve, so do waterproofing solutions – moving beyond traditional coatings to advanced, factory-ready systems.
From Volume to Velocity: Scaling Multi-Family Projects Without Losing Control
When projects grow too fast without the right systems, factories run into problems. They miss deadlines, crews burn out, and quality drops. Instead of steady progress, chaos takes over. Things slow down, even with more units going through. That’s because building more isn’t enough—you also need to build smarter. That means shifting focus from volume to velocity.