Wilmot Modular HQ and Ops Center Drone Video

Award Criteria

Specific Medium Used

Digital

Creative Process

Showcased our HQ’s evolution through immersive drone fly-throughs and breathtaking orbit timelapse.

Target Audience

Wilmot stakeholders, employees, and customers interested in custom-designed modular construction.

Message to be Communicated

Wilmot is innovative and has a great place to work!

Distribution

Company website, Social media, email, press release, and Google Ads.

Entry Objective

One of the objectives for this entry is brand enhancement. This entry strengthens our brand image by showcasing the HQ’s design and functionality as a reflection of our values and culture. Employee engagement is another objective and this entry generates excitement and pride by highlighting features that enhance work environments and well-being. Investor and stakeholder confidence is demonstrated by reassuring stakeholders with demonstrating growth, stability, and investment in long-term assets.

This entry acts as a recruitment tool to attract new talent by featuring state-of-the-art facilities, workplace amenities, and vibrant culture. This entry enhances visibility and reputation by showcasing innovation and sustainability. Historical documentation is also presented by capturing this milestone and documents the company’s evolution and growth for the future.

Effect on Awareness, Sales, Visits, or Inquiries

The video, uploaded on 11/29/24, is positioned as a strategic tool to drive awareness of our new headquarters and operations center. While the number of views is currently TBD, the video is expected to generate significant traction across multiple platforms. By visually highlighting our state-of-the-art facilities, employee-focused design, and cutting-edge operational capabilities, the video aims to engage key audiences, including prospective clients, investors, and potential hires.
The video’s reach and impact will be tracked through analytics, including views, engagement rates, inquiries, and conversions, helping to assess its contribution to brand visibility and business growth. With ongoing promotion and integration into marketing campaigns, the video is anticipated to drive higher foot traffic, increased inquiries, and stronger sales conversions over time, solidifying its role in enhancing awareness and supporting business objectives.