Tecno Fast Home Website

Award Criteria

Specific Medium Used

Website

Target Audience

The website targets families, professionals, and retirees seeking efficient, customizable housing solutions, eco-conscious individuals interested in sustainable living, and business clients such as developers and architects needing modular solutions for commercial projects. It provides relevant, engaging content tailored to their needs.

The target audience includes individuals from Santiago (Lo Barnechea, Las Condes, Vitacura, Providencia), Viña, the Central Coastline (Maitencillo, Reñaca), Puerto Varas, and Concepción (Chiguayante, San Pedro de la Paz). They are primarily males aged 50 to 60, married with children, business owners or senior executives earning over 10 million CLP per month. These customers value quick delivery, trust, high-quality solutions, convenience, fixed budgets, and alternatives to traditional construction, often for second or third homes or rental properties.

Message to be Communicated

The website communicates Tecno Fast Home’s core values including innovation, efficiency, and sustainability. The website does this by presenting modular homes as a modern solution for housing needs, highlighting the speed of delivery and ease of assembly, and emphasizing the environmentally friendly aspects of their construction methods. These messages are conveyed through dynamic visuals, user-friendly navigation, and clear, persuasive language.

Distribution

The website is distributed and promoted through Search Engine Optimization (SEO), social media integration, paid advertising, showroom visits, and QR codes. This multi-channel approach maximizes the site’s reach and impact.

Entry Objective

The website educates clients on modular housing by highlighting innovation, speed, and sustainability, addressing concerns, and building trust as a reliable alternative to traditional construction. It simplifies the home-buying process with an online quotation tool for transparent cost estimates and showroom scheduling for hands-on experiences. Trust is enhanced through clear pricing, guarantees, and user-friendly tools.

It reinforces Tecno Fast Home’s brand as a leader in innovation and sustainability, appealing to eco-conscious buyers with virtual tours and 3D models. Clear calls-to-action like ”Get Your Quote Now” and streamlined navigation guide users smoothly, driving engagement and conversions effectively.

Effect on Sales, Visits, or Inquiries

The Tecno Fast Home website has driven notable growth, with 123,629 page visits (+26.5% YoY, +10.4% MoM), 43% organic traffic, and 39% from Google and Facebook Ads, reflecting strong SEO and paid campaign performance. Direct traffic (23%) highlights brand loyalty.

Conversions grew 28.2% YoY with 891 total conversions, supported by the online quotation tool. However, a 3% MoM decline suggests room for optimizing CTAs and the user journey. Engagement metrics show 40,130 unique users (+43.3% YoY) and 44,380 sessions (+11.6% MoM), with repeat visits confirming interest.

Referral traffic (9%) and direct inquiries confirm heightened visibility and trust. Overall, the website solidifies Tecno Fast Home’s market leadership while offering opportunities to refine conversions and retargeting strategies.