2024 Awards of Distinction Judging: Marketing
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A day in the life of a Module Install
Category:
Multimedia
Business Name:
MODLOGIQ
Medium:
Website and LinkedIn
Website (if applicable):
https://www.modlogiq.com/projects-2/athens-medical-campus
Target Audience
Potential clients/partners plus stakeholders at Memorial Health Systems, including board members, executives, managers, and construction staff. 10. Message to be communicated.
Creative Process
Internal staff shot video at jobsite of installation process, animated titles, and leveraged stock music to edit a :56 “day-in-the-life” video of Athens project—largest permanent healthcare facility in North America built using off-site modular construction—for use on MODLOGIQ’s website and in MODLOGIQ’s social media channels.
Message to be Communicated
Visual story shows a “day-in-the-life” of a module during site installation—from arrival via low-boy trailer to prep for installation to crane lift to setting in place to finished interior example.
Distribution
Posted on our project video page on our website, posted a blog post featuring the video, and posted via LinkedIn.
Entry Objective
Create interest, awareness, and understanding of MODLOGIQ’s capabilities in delivering stunning results for potential clients/build partners developing large healthcare projects by showcasing successful the intricate orchestration required to successfully set a module that is part of a large, complex healthcare facility.
Effect on Awareness, Sales, or Inquiries
27 views on the blog post. 1,600 impressions on LinkedIn, with 112 engagements and 46 clicks.
Automated modular construction at 355 Sango Ct
Category:
Multimedia
Business Name:
Prefab Logic
Medium:
Adobe Premiere, Adobe After Effects, Professional grade cinematic equipment with aerial drones
Website (if applicable):
Target Audience
Developers with reservations or uncertainties about modular construction or a developer exploring the use of modular construction for upcoming projects.
Creative Process
Our process began with a clear vision: to showcase the immense potential of modular construction and demonstrate that with the right team in place, any modular project can achieve success. We carefully curated cinematic footage of the construction process, capturing the seamless collaboration between Nibbi, Prefab Logic, and Autovol. Through meticulous editing and artful storytelling, our video provided viewers with a glimpse into the construction process of 355 Sango Court, built in Milpitas, California. The footage showcased various stages of construction, including the use of Prefab Logic's digital twin technology and Autovol's robots building the wall panels. Each frame was meticulously selected to showcase the teamwork involved and highlight the strong spirit of collaboration that made this groundbreaking project a resounding success. From the modular setting on-site at 355 Sango Ct., we emphasized collaboration, featuring Prefab Logic's digital twin technology and Autovol's automation and robotics. During the editing phase, we breathed life into the footage, selecting the most impactful moments and weaving them together into a visually captivating piece that engages viewers from start to finish. Employing editing techniques and visual effects, we enhanced the video's impact and accompanied it with a carefully selected music soundtrack, creating an atmosphere that enhances the viewing experience and draws viewers deeper into the story. To honor the contributions of some team members involved, we featured their team photos and included credits for their efforts. It was crucial to highlight the power of teamwork. We blended these elements into a cohesive and inspiring showcase of modular construction's potential. Our aim was to inspire and ignite the imagination of developers, encouraging them to embrace the modular approach for their own projects. The final video was meticulously polished and perfected down to the smallest detail. We then shared our creation to inspire, challenge preconceived notions, and spark renewed interest in modular construction.
Message to be Communicated
The message communicated through our video entry is powerful and impactful. It showcases the decision of Nibbi, an industry powerhouse embracing modular construction because of the numerous benefits it brings. By demonstrating the collaboration of skilled craftsmanship and modern technology, specifically robotics, in building modular homes with exceptional precision, we convey the message that modular construction represents the future of the industry taken further through the integration of robotics. The video demonstrates that even established industry players like Nibbi recognize the advantages of modular construction and have chosen to adopt it for their projects. This conveys a strong message to potential leads and developers considering modular construction, instilling confidence and motivation in their decision-making process. The collaboration showcased in the video symbolizes a shift in construction practices, illustrating how the combination of robots and human expertise can elevate productivity, efficiency, and quality. The precision and speed exhibited in the construction process serve as a testament to the advancements and potential within the modular construction industry. Ultimately, the message communicated through our video entry is that modular construction is a game-changer. It offers significant benefits, such as reduced construction timelines, and cost savings making it an appealing choice for developers and industry professionals alike. We aim to inspire and encourage others to embrace modular construction, driving innovation and reshaping the future of the construction industry.
Distribution
Linkedin, Youtube, Trade Show, Prefablogic.com, Newsletter Database, Various Social Media Channels
Entry Objective
The objective of our entry is to raise brand awareness, engage potential leads who may have been skeptical about modular construction, and connect with developers who are on the verge of embracing modular construction for their next project. Our video aims to inspire and motivate these developers, providing them with the confidence and motivation to choose modular construction for their upcoming projects Through the video, we showcase the achievement and collaboration of three key industry players - Nibbi, Autovol, and Prefab Logic. This modular construction project holds significant importance as it marks Nibbi's first venture of this scale since 1970, after 53 years. Moreover, the video highlights the success of the project, and the seamless collaboration and teamwork between Prefab Logic, Nibbi, and Autovol, which has resulted in a resounding success. The project's success has had such a significant impact that Nibbi has decided to pursue more modular projects in the future. By sharing the pride and satisfaction we all experienced throughout the project, our goal is to inspire developers who are on the verge of embracing modular construction for their next project.
Effect on Awareness, Sales, or Inquiries
Our LinkedIn post showcasing the potential of modular construction had an impact on raising industry awareness, reaching thousands of viewers, and generating a flood of positive comments and messages in our inboxes speaking to the power of the message. One comment, in particular, stood out, reflecting the effectiveness of our communicated message about teamwork and the inspiration it achieved: "Exceptional video! Great example of good things that happen when an experienced team all work together. Glad to be a part of it." This recognition of collaboration's power and positive influence reaffirmed the strength of our project. Another comment expressed excitement, stating "Wonderful to see all the innovation and progress over the years! Nice work team. Would love to collaborate on another project sometime." This response not only demonstrated the enthusiasm it generated but also highlighted the potential for additional future partnerships. Additionally, we received heartfelt emails from current clients who were inspired and motivated. These clients expressed their gratitude for working with us, generated engaging discussions, and sparked new connections and possibilities. Through various distribution channels, this video is poised to serve as an enduring source of inspiration for years to come. It will continue to captivate viewers and foster interest in the potential of modular construction.
Cherokee Lane Elementary School Ribbon-Cutting Ceremony
Category:
Multimedia
Business Name:
MODLOGIQ
Medium:
Website and social media
Website (if applicable):
https://www.modlogiq.com/projects-2/cherokee-lane-elementary-school-
Target Audience
Potential clients/partners plus stakeholders Maryland Department of General Services and Prince Georges County Public Schools.
Creative Process
Internal staff drafted script, shot video at factory, jobsite, and ribbon-cutting ceremony, animated titles, and leveraged drone footage, 360° virtual tour captures, and Earthcam time-lapse footage, stock music, professional narrator voiceover, and professional photos of finished project to edit a 2:00 “completion” video used on MODLOGIQ’s website and in MODLOGIQ’s social media channels.
Message to be Communicated
Schedule acceleration by MODLOGIQ helped Cherokee Lane Elementary School project overcome early site delays to open the massive 100,000 square foot HYBRID modular/site-built project that featured 65,000 square of aesthetically-stunning MODULAR classrooms, offices and admin spaces. Unique features like 2-story high skylights created using high-hat modules delivered on both the architect’s vision and the school’s desire for open-learning spaces, while ingenious design and fabrication practices optimized module construction and MEP runs to maximize overhead ceiling clearances.
Distribution
Blog post on website and sent out via LinkedIn linking back to the blog post.
Entry Objective
Create interest, awareness, and understanding of MODLOGIQ’s capabilities in delivering stunning results for potential clients/build partners developing K-12 projects by showcasing successful collaboration and on and completion of a large, complex HYBRID modular/site-built elementary school project.
Effect on Awareness, Sales, or Inquiries
Over 1,000 impressions from LinkedIn posts and 57 web visits to the video.
DesignLOGIQ DMACC Introduction
Category:
Multimedia
Business Name:
DesignLOGIQ
Medium:
Website and social media
Website (if applicable):
Target Audience
Potential clients/partners, including owners/developers, architects/design consultants, CMs/GCs, and modular manufacturers.
Creative Process
Internal staff drafted script and shot video of DesignLOGIQ execs in an off-site manufacturing environment delivering key messages about the new company. Internal staff then animated titles and leveraged animation of design software interfaces 3D renderings, stock footage, stock music, and professional narrator voiceover to edit a 2:00 explainer video used at DesignLOGIQ’s World of Modular 2023 booth, and on DesignLOGIQ website Home page and DesignLOGIQ social media channels.
Message to be Communicated
DesignLOGIQ’s unique selling proposition— “Manufacturing is in our DNA” (Design for Modular Manufacturing, Assembly + Construction)—was reinforced by shooting at an off-site manufacturing facility in and around actual modular projects in the process of being fabricated.
Distribution
On the entry Home page on our website and posted on our LinkedIn.
Entry Objective
Create interest, awareness, and understanding of DesignLOGIQ at World of Modular 2023, dramatize DesignLOGIQ’s unique selling proposition, and drive website visits and new customer inquiries via social media posts
Effect on Awareness, Sales, or Inquiries
115 impressions with an 8.5% click rate to our website home page.
FORTRESS Defender, The Next Generation of Protection
Category:
Multimedia
Business Name:
FORTRES Protective Buildings, LLC
Medium:
Multimedia
Website (if applicable):
https://www.youtube.com/watch?v=J0KkBRVxjfo&list=PLbbkMXHV3aE8RDFJIizqCtm7A5lN8qpHZ&index=3&t=6s
Target Audience
Plant managers and corporate HSSE managers. Industrial project and construction site managers. Industrial turnaround and maintenance teams. General public exposed to natural hazards and security threats.
Creative Process
We wanted this video to showcase the true process of bringing the FORTRESS Defender to market. To meet this intent, nothing was staged or prepped; b-roll was gathered on key days within the process and interviews were filmed the same day of the first round of tests. The video was then compiled in a way that showcases the validity of the product, highlighting the authenticity behind the development of the Defender as well as the rigorous proof of concept testing to ensure each building delivers. The testing, as highlighted in the video, shows that as designed, the Defender provides the ultimate protection not just from industrial hazards, but also extreme natural hazards and security threats.
Message to be Communicated
A FORTRESS Defender ensures your critical equipment is protected and your people go home safe, every day.
Distribution
Uploaded to YouTube for distribution across online platforms including social media, email blasts, and website; also utilized in lunch and learns and sharing with potential clients.
Entry Objective
This introduction to the FORTRESS Defender protective building showcases the proof of product claims through full scale testing. Baker Engineering and Risk Consultants, inc. (BakerRisk) purchased this Defender to be a data acquisition center for their 2,000 acre testing facility in West Texas where they focus on helping clients and industry better understand catastrophic hazards and the impacts of those hazards on buildings, structural components, equipment, and people. Prior to installing the building for its final intended use, it was tested for large industrial explosions, high explosives such as dynamite, and tornados/hurricanes. This promotional video documents that process as well as features multiple perspectives, including the BakerRisk testing facilities manager who will utilize the test specimen to gather data for years to come. We wanted to highlight the critical elements in design, engineering, and testing as well as feature the team’s “why” in developing FORTRESS – to ensure people and critical equipment are protected.
Effect on Awareness, Sales, or Inquiries
This video was essential to the FORTRESS Defender product launch. The initial “Meet the Defender” eblast featured this video to communicate the benefits of the product and the process behind bringing it to market. The video has also been promoted on social media, primarily on LinkedIn. Multiple LinkedIn posts have been developed utilizing different elements of the video to generate a 200+% growth in followers and an increase in impressions and engagements. As we continue to promote sales, we will continue to utilize this video that educates on an industry problem, explains how the Defender is the solution, and showcases the process behind the proof of concept. This is an excellent example of FORTRESS’s innovative culture.
Game Changer
Category:
Multimedia
Business Name:
Autovol
Medium:
Video
Website (if applicable):
Target Audience
General Public and Conventional Builders
Creative Process
This video creates an aha moment about the quality of a modular unit produced in a factory. Once hooking the audience, the video then shows the key steps of the modular process in a quick, engaging way. Beginning in 2021, we furnished and decorated a standard completed living unit on the factory assembly line. We shot someone posing as a resident who enters the unit, walks through it, then opens the window. The window being opened reveals that what the audience thinks is a furnished apartment at the final on site building is actually in a factory. The module is then signed by the factory team and shipped. Waiting two years for site completion, we had the same person from the original video clip, dressed identically, walk from the rooftop deck of the finished building to the front door of the exact room in the original in-factory shot. The person's robe enables the illusion of one continuous moment from finished building exterior, to furnished apartment, to factory being revealed.
Message to be Communicated
When you walk into a finished unit in one of today's advanced modular factories, you can't tell you're not in the final living space onsite.
Distribution
Website videos page, YouTube, conference presentations (premiered at SxSW and World of Modular).
Entry Objective
To convey and demonstrate the quality, completeness, and smart methods of modular construction.
Effect on Awareness, Sales, or Inquiries
The company has become the highest producing multifamily modular operation in the affordable space. This video is designed to be a part of the marketing ecosystem worthy of that degree of success. It has garnered thousands of views and lots of anecdotal praise.
Robinson Stave Modular Office Build
Category:
Multimedia
Business Name:
Panel Built, Inc.
Medium:
Video
Website (if applicable):
Target Audience
Facility and Warehouse Managers
Creative Process
We wanted to showcase how many Panel Built products can come together to create a great solution for warehouse space. Robinson Stave was a great example due to the many modular components and the addition of a mezzanine and stair system.
Message to be Communicated
How quick and easy a modular office can built allowing for less downtime.
Distribution
Youtube, Facebook, Linkedin, Instagram, Press Release, Trade Organization uploads, Brandfolder
Entry Objective
Showcase one of the many happy customers Panel Built has worked with and our creative teams video documentation we do for projects.
Effect on Awareness, Sales, or Inquiries
Created awareness on how our products work together to create one solution and resulted in a higher percentage of web traffic.
ROXBOX Containers X Coca-Cola “Summer of Music” BoomBox Tour
Category:
Multimedia
Business Name:
ROXBOX Containers, Inc.
Medium:
Modular Structure/Shipping Container, Event Marketing, Photo/Video Content, and Social Media
Website (if applicable):
Target Audience
With the goal of the Coca-Cola “Summer of Music” tour being to bring people together through music and Coca-Cola, the target audience was extremely broad. It encompassed anyone interested in music, the Coca-Cola brand, sports, and entertainment, and ultimately aimed at creating a community to support emerging talent in the music space. For ROXBOX, we were just happy to be along for the ride alongside one of the largest beverage companies in the world and showcase our innovative, one-of-a-kind modular marketing activation to the “Summer of Music” audience all over the west-coast. With our laser cut steel ROXBOX plaque proudly placed on the front of the unit, we were able to target every single person who interacted with the unit at events throughout the country. ROXBOX’s main target audience was professionals in the event marketing/brand activation space for companies, events, and venues alike, showcasing that we are the premier designer + manufacturer for modular experiential marketing activations.
Creative Process
Coca-Cola approached ROXBOX with a blank slate and told our team to do what we do best, create an exciting and innovative mobile experiential marketing activation out of a 20’ shipping container that they could tour throughout the west coast as part of their “Summer of Music” campaign to promote Coke Studio (The global Coke Studio program provides an opportunity for emerging talent to partner, create and deliver moments of musical magic to new audiences). The only criteria we were given for this mobile container marketing unit was to make sure the project would have a focus on music & sustainability and offer guests an interactive experience. With this direction, the fun part began. After multiple brainstorming sessions with the ROXBOX team, we created a conceptual design for a solar-powered mobile boombox and presented it to the Coke team… Enter the Coca-Cola BoomBox! This giant solar-powered boombox is built out of an upcycled 20′ shipping container and transforms into an interactive marketing experience at each location it stops. The underlying concept of the project focuses on bringing music to different communities and events, all while giving people the opportunity to learn how to DJ on high-end DJ equipment and highlighting the central Coca-Cola ethos of sustainability. The BoomBox became the focal point of Coca-Cola’s west coast “Summer of Music” marketing tour, making stops at music festivals, concerts, NFL games, NBA games, NCAA football and basketball games, PGA Tour stops, and numerous other events, and continues to tour to this day! As shown in the included photo, Coca-Cola even created 12-pack cans in a boombox themed package that were sold throughout the US as part of the campaign!
Message to be Communicated
The message for the “Summer of Music” tour was simply to spread the word about Coke Studio, introduce emerging talent in the music space to new audiences, and bring people together through music. For ROXBOX specifically, we were able to spread the message that even when given an extremely aggressive timeline and limited direction, we are able to create innovative, functional, eye-catching, and durable modular marketing activations for brands of all shapes and sizes.
Distribution
The “Summer of Music” BoomBox tour was distributed by Coca-Cola and ROXBOX through event marketing (music festivals, concerts, NFL games, NBA games, NCAA football and basketball games, PGA Tour stops, and numerous other events), photo/video content, social media, and articles/PR campaigns.
Entry Objective
This entry objective is simple, to showcase the incredible time, energy, commitment, and skill that our team put into making the Coca-Cola BoomBox a reality and to showcase the immense impact (from both an engagement and cost savings aspect) that this unit brought to Coca-Cola’s “Summer of Music” tour & continues to bring to the Coca-Cola brand to this day. ROXBOX has some of the best designers, architects, engineers, project managers, and fabricators in the business who all came together to make the BoomBox a reality in a very quick timeframe, and their hard work and dedication deserves to be recognized by the modular industry!
Effect on Awareness, Sales, or Inquiries
The BoomBox has been invaluable in terms of awareness, sales, visits, and inquiries, as it has brought in a ton of new interest in ROXBOX’s Events & Activations division. The BoomBox: 1) Showcases our expertise and experience in regards to designing + building high-qaulity, innovative, durable and eye-catching modular structures in the events & activations space 2) Showcases that ROXBOX was able to successfully design + build a one-of-a-kind custom unit for one of the biggest beverage companies in the world within a very strict timeline 3) Highlights the many benefits of choosing a shipping container activation within the event/tradeshow/festival space 4) Introduced ROXBOX to a ton of new potential customers, as the unit made stops at over 100 events all over the west coast, continues to operate to this day, and has been featured in many articles, digital campaigns, videos, etc!
We Built a Shipping Container Bar
Category:
Multimedia
Business Name:
Equipment Management Services, LLC
Medium:
Web/YouTube
Website (if applicable):
Target Audience
Retail
Creative Process
Design, Build, Install, and chronicle the whole journey for web-based content
Message to be Communicated
Ability of containers to be useful, portable, and create valuable solutions for retail spaces.
Distribution
YouTube
Entry Objective
Awards of Distinction for Web
Effect on Awareness, Sales, or Inquiries
Increased Brand Awareness, Feasibility of Container Structures in Retail Settings
Falcon Structures Office & Factory Tour
Category:
Web
Business Name:
Falcon Structures
Medium:
Website video
Website (if applicable):
https://youtu.be/vnJ2gofkJE8?si=7028nR-Z5hg5oLOY
Target Audience
Reaches a broad audience: from viewers curious about our work to customers in the buying stage.
Creative Process
Our CEO recorded his standard tour for an authentic view of our factory operations in person.
Message to be Communicated
Gain insight into our unique shipping container manufacturing operation.
Distribution
Uploaded to YouTube, website, social media, and distributed by sales to customers and prospects.
Entry Objective
This video tour of Falcon Structures captures a sense of what is usually experienced only in person: the size, scale, and many moving pieces that go into our container manufacturing facility. The energy of Falcon is well captured in this piece, and it is an honest, lively representation of the operations in our offices and factory. Falcon has been modifying shipping containers for 20 years, and one of our goals with this video was to convey we are a well-established manufacturer and trusted industry expert. While the video satisfies a general curiosity about modified shipping containers, it also showcases integral components of our streamlined manufacturing operating system. The level of skill, efficiency, and leadership displayed in the tour video resonates with customers in all stages and positions Falcon as a trustworthy and experienced container manufacturer.
Effect on Awareness, Sales, or Inquiries
This is our best-performing video on Falcon’s YouTube channel and generated interactions upon posting. Our team has capitalized on the innate energy and intrigue of the video by sharing it across Falcon’s social media platforms. We’ve also used tour footage to create several short, easily shareable videos that average 30 seconds, like a closer look at the welding operations in our “hot works” dome. Falcon employees have shared the video freely, as it is an excellent explanation of their unique workplace setting, and thus helps spread awareness of modified shipping containers as building materials. Our sales team finds the full-length video and its subsequent clips especially helpful. Short of inviting a customer to our site, which is not always feasible since we serve all of North America and beyond, the video is a lively, authentic representation of Falcon’s passion and expertise.
inHAUS by Morph
Category:
Web
Business Name:
Casas inHAUS
Medium:
website, social media, press kit
Website (if applicable):
Target Audience
For the B2C audience, the inHAUS by Morph project caters to individual clients who appreciate and seek out innovative and additive designs for their personal residences. This consumer segment values the unique and contemporary architectural language brought forth by the collaboration between Casas inHAUS and Morph. The project targets those who not only prioritize functionality and modular efficiency but also have a keen eye for distinctive, cutting-edge aesthetics in their homes. The inHAUS by Morph collection is curated to appeal to homeowners looking for a blend of modern design, sustainability, and the adaptability offered by a modular construction approach. On the other hand, the project serves as an exceptional marketing tool for the B2B audience. This includes architects, developers, and other professionals in the construction industry. The inHAUS by Morph collaboration positions Casas inHAUS as a forward-thinking and adaptable construction company capable of bringing architecturally ambitious projects to life. By showcasing the ability to collaborate with renowned design studios like Morph, the B2B marketing angle emphasizes the company's versatility, reliability, and commitment to executing diverse and sophisticated architectural visions. The project serves as a testament to Casas inHAUS's capability to deliver high-quality, cutting-edge construction solutions for a wide range of clients and projects.
Creative Process
The creative process behind the project was a collaborative endeavor between Casas inHAUS and the internationally renowned architecture studio, Morph. Casas inHAUS initiated the project by providing Morph Studio with a concise briefing outlining our modular system and the project's objectives. Rather than delving into specific design details, the intention was to push the boundaries of architectural design, prompting us to seek Morph's collaboration for their unique perspective. Morph Studio responded by presenting a design proposal, leveraging their expertise to introduce innovative architectural concepts. This initial design served as a starting point, allowing both teams to engage in a dynamic and iterative process. Through ongoing discussions and refinements, we collectively shaped the design to ensure its viability on both construction and economic fronts. The collaboration between Casas inHAUS and Morph was characterized by a synergy of ideas, with each party contributing their expertise to create a design that not only met the modular and functional requirements but also incorporated sustainable principles into the architectural aesthetics. The result is the inHAUS by Morph project—a fusion of modular efficiency and innovative sustainable design, born from a collaborative and creative exchange between two industry leaders.
Message to be Communicated
Casas inHAUS by Morph: Your open-door pathway to architectural innovation, where we put cutting-edge technology at your disposal to turn your visionary designs into iconic living spaces.
Distribution
Online
Entry Objective
Embark on architectural innovation with inHAUS by Morph, a testament to our commitment to redefine construction possibilities. As an architect or developer, envision your projects reaching new heights with our collaboration. Casas inHAUS stands as your trusted partner, ready to turn your architectural vision into reality. Our alliance with Morph Studio reflects our dedication to pushing boundaries, offering you a canvas where creativity meets construction excellence. We pride ourselves on being an open system, putting our cutting-edge technology at your disposal. Join us in shaping the future of architecture, where your designs become iconic living spaces. Casas inHAUS—the choice for architects and developers seeking a construction partner that shares their passion for visionary projects.
Effect on Awareness, Sales, or Inquiries
While it's still early to quantify the direct impact on sales since the recent launch of inHAUS by Morph, initial indicators are promising. We have observed a notable surge in web traffic, experiencing a 12% increase since the project's unveiling. Additionally, our marketing campaign has successfully generated over 200 leads, showcasing a growing interest in our innovative housing solutions. The project has also garnered attention from reputable national media outlets, further elevating awareness and establishing inHAUS by Morph as a noteworthy player in the contemporary architecture and construction landscape. As we continue to monitor these metrics, the initial response suggests a positive trajectory for both awareness and potential future sales.
New Website Launch
Category:
Web
Business Name:
ANC Group
Medium:
The specific choice of medium used in the creation of the website was wordpress, and graphic design tools like Adobe Photoshop and Illustrator for vector images, icons and visual elements for the website. Godaddy acts as our primary website hosting service.
Website (if applicable):
Target Audience
Our website's target audience includes global real estate and construction developers, as well as engineers and architects. These professionals are interested in information and resources related to modular real estate development, construction project management, architectural design, engineering solutions, and modular innovations within the construction landscape, making our website a valuable source of industry-specific knowledge and insights.
Creative Process
This tailored creative process is designed to meet the specific needs of the ANC Group of Companies, highlighting the diversity and strength of the subsidiaries within the group while maintaining a consistent corporate identity. The process began by defining clear objectives and goals specific to our group's diverse portfolio. Extensive audience research was crucial to understand how to best communicate to the expectations of potential investors, clients, partners. A content strategy was crafted to highlight the individual brand identities of the group's subsidiaries. Design and visual identity work to strike a balance between the group's overall brand and the unique visuals of each subsidiary. Throughout the development process we aimed to deliver a responsive website with features like a comprehensive company directory, and real time press page and webforms to aid in communication with potential candidates throughout. Thorough testing and quality assurance, user experience optimization, SEO implementation followed. Feedback, security, and maintenance are integral, and analytics tools track performance. Finally, for award consideration, emphasizing a website with professionalism, and highlighting innovation and a full service experience that sets the ANC Group's website apart.
Message to be Communicated
Our groups message, we are suppliers of the construction industry with capabilities of delivering large-infrastructure developments, internationally and in North America through traditional construction methods, 3D-volumetric design, fabrication, manufacturing, and licensing. We offer a full-service experience in the construction landscape, and have teams heading our residential and non-residential projects, commercial builds and modular division
Distribution
Our primary distribution method for our website serving professionals in real estate and construction development, engineers, and architects involves several strategies including complete website optimization for search results when our target audience searches for relevant information. Through Linkedin, we promote our website and its content as we found professionals in these industries are most active on this platform. Content Marketing is a valuable tool, we share company specific press releases, new articles and eventually we plan to showcase case studies. We are targeting an organic audience through a content rich posts and engagement with our audience. We collaborate with partners on innovative technologies, and these partnerships have been key in driving traffic and new visitors to our site. We have a quarterly goal of closely monitoring website analytics and gathering user feedback to fine-tune our distribution strategies and improve the overall user experience with the hope of attracting engaged professionals in our industry.
Entry Objective
Entering our new website for an award within the ANC Group of Companies serves several key objectives. It enhances our website's credibility and distinguishes us in the industry, showcasing our commitment to excellence. Winning an award boosts recognition, motivates our teams, and increases our visibility, both in terms of attracting stakeholders and partners and providing media exposure. Moreover, it signifies trust and quality to our users, encourages ongoing improvement, and aids in networking and industry connections. Ultimately, achieving this recognition reflects the ANC Group's dedication to innovation and sets us apart as a leader in our field.
Effect on Awareness, Sales, or Inquiries
The award can serve as a catalyst for growth, driving inquiries and expanding brand awareness, ultimately contributing to the success and growth of the ANC Group of Companies and the Modular industry as a whole.
RISE Modular website
Category:
Web
Business Name:
RISE Modular
Medium:
Website with video, photography, animation
Website (if applicable):
Target Audience
Prospective/existing customers, municipalities, potential employees, existing/potential partners, press.
Creative Process
Red Mood concepted, designed and copywrote while directing the photographer/videographer and web developer to bring the website to life through the use of multimedia.
Message to be Communicated
RISE Modular is revolutionizing the traditional stick-building process by providing faster, safer, higher quality and more cost-consistent, sustainable construction solutions throughout the central US.
Distribution
We launched the website with a find the golden shovel content and promoted it through e-newsletters, social media and promotional materials distributed at the World of Modular in 2023. We also implemented an SEO strategy completely missing from the previous website.
Entry Objective
Red Mood Marketing had been working with RISE Modular for a year, helping them define their brand and establishing them in the modular and Minnesota marketplaces. We knew creating a hub that educated prospective customers, partners and employees about modular and differentiated RISE from other modular manufacturers while highlighting the breadth of their services and their customized approach was essential. The previous website focused solely on the factory. We wanted to show the full story of a project from concept through completion, and we did that right away with the primary video roll on the home page. Video, photography, graphics, animations were utilized throughout to highlight different aspects of the process, tell the RISE story, and make people unfamiliar with modular more comfortable with the possibility of building with volumetric modular. We also integrated a lot of people photography to show the culture that exists in the factory, office and field.
Effect on Awareness, Sales, or Inquiries
We achieved all the objectives we set out to do. The website educates about modular – the benefits and the process, differentiates RISE in the marketplace, celebrates the partnerships and projects RISE has created and is a great entry for potential employees. Web traffic has increased by more than 100 percent, and time on the site has more than tripled. Anecdotally, potential customers have told the CEO that it is the best website in the modular industry. One developer specifically stated that not only does he know what modular is, but he also knows how RISE does modular differently! Prospective employees have also commented on how energetic, warm and informative the site is – it gets mentioned in almost every interview. The website has become a source of pride for the employees.
ROXBOX Containers Website
Category:
Web
Business Name:
ROXBOX Containers, Inc.
Medium:
WordPress
Website (if applicable):
Target Audience
Our website has a very wide target audience, as the ultimate goal of it is to help grow the ROXBOX brand, highlight the amazing projects we have designed/built in the past and will design/build in the future, showcase our robust line of ROXBOX models, educate interested parties on ROXBOX and the modular industry, and get people excited to collaborate with ROXBOX on their next modular project. Therefore, our target audience could be anyone from an interested customer who is ready to start their project as soon as possible to a college architecture student interested in learning more about the modular industry. Whether someone visits the ROXBOX website to contact our team about their modular concept/vision or they are simply visiting the site because they think what we do is cool/innovative/unique and they want to check out our projects, we are just happy to have as many people as possible visit the site and help push the modular industry forward.
Creative Process
Our team’s creative process for the website is always evolving, as the website is a fluid document that is always growing and changing alongside ROXBOX. We are proud of the unique, innovative, and strong brand image we have created, and we therefore are always trying to showcase that to the best of our ability in every aspect of the website, from the rendering to reality photo sliders found on many project pages to the font/color scheme of the overall site. This website is a true testament to teamwork and trusting each member of the team’s unique creative skillsets and instincts. When a team is all on the same board in terms of brand image and is passionate about the company’s product/vision, it is easy to come together to produce a website that we are all proud of.
Message to be Communicated
The message of the ROXBOX website is ultimately that we are ROXBOX, one of the nation’s leading modular manufacturers and design studios. There are so many talented firms and individuals in the modular space, and we want our website to showcase that we are up there with the best of them. Our website’s goal is to communicate to potential customers that we are a talented, experienced, driven team who is capable of tackling modular projects of all shapes and sizes. The other key message we want our website to communicate to potential customers through education and case studies is all of the benefits of choosing modular for their project.
Distribution
We distribute/get the word out about our website through a variety of applications, including (but not limited to): SEO/organic search, social media, blogs, digital advertising, PR campaigns/articles, email campaigns, word of mouth/referrals, podcasts, videos, and tradeshows/events. As we continue to grow, our website viewership has been exponentially increasing month over month due to all of the above methods and we are always looking for new and creative ways to distribute the website to new audiences.
Entry Objective
This entry objective is simply to showcase all of the hard work and time that has gone into creating our website and continues to be put into our website on a daily basis. A lot of talented, dedicated, creative, and smart people have had their hand on getting the website to where it is today and it truly excites me to submit this entry in hopes of giving them the attention they deserve. Our website is a source of pride for ROXBOX, as it allows us to: showcase all of the amazing projects we have designed + built for amazing clients, teach interested customers/parties about ROXBOX and the modular industry (an industry that our whole team is extremely passionate about), and bring new amazing customers into the ROXBOX family. We love sharing the website with anyone who is interested and we could not be more excited to now share it with the MBI family.
Effect on Awareness, Sales, or Inquiries
Our website is invaluable in terms of ROXBOX awareness, sales, visits, and inquiries. Not only is out website a landing page for people who are interested in the brand, but it is a 1) Product Catalog showcasing all of our ROXBOX models, rental units, and custom concepts to potential customers 2) Repository/Gallery of all of our past, current, and future projects, allowing potential customers to learn about all of the amazing builds we have designed/built in the past and will design/build in the future 3) Education Hub where potential customers/interested parties can learn all about who we are and what we do here at ROXBOX and take a deep dive into the modular industry. Check out ROXBOX 101 under the How it Works tab, which has been the center piece of our push to add more modular education on the site. A key component in our sales cycle is properly educating customers on the intricacies of the modular industry, so having these educational resources on the website has been a game changer for our team. 4) Sales/Marketing Tool that showcases the innovative approach to construction ROXBOX takes, teaches potential customers everything they need to know about the modular industry, introduces the audience to who we are and what we do here at ROXBOX, and ultimately gets potential customers excited to reach out and begin the conversation with our team! 90% of our inquiries come from our website contact form, which ultimately drives our sales success and company growth.
Wawa Drive Thru
Category:
Web
Business Name:
MODLOGIQ
Medium:
Website (if applicable):
https://www.linkedin.com/feed/update/urn:li:activity:7127720275835547648
Target Audience
Retailers
Creative Process
Used in-house drone operator to capture footage and edited by in-house marketing staff. Distributed using Buffer to social media platforms.
Message to be Communicated
Show first prototype of Wawa's modular C-Store. As part of initiative to build 900 drive-thru stores modularly by 2030.
Distribution
Social Media
Entry Objective
Drive traffic to MODLOGIQ website.
Effect on Awareness, Sales, or Inquiries
Creating awareness gaining 1,350 impressions and 86 engagements.
Working with Falcon Structures
Category:
Web
Business Name:
Falcon Structures
Medium:
Website video
Website (if applicable):
Target Audience
Customers unfamiliar with modular construction or the potential of container structures.
Creative Process
We brought our vision to an animator, then collaborated on the storyboard and subsequent iterations.
Message to be Communicated
Modular construction with containers is customizable and scalable for turnkey structure solutions.
Distribution
Shared on YouTube and social media channels, posted on our website, and shared regularly by sales.
Entry Objective
Many of our customers come to us with little to no understanding of modular construction, or the process by which Falcon Structures produces modified shipping containers. We wanted to highlight our modification process in an understandable and visual medium. We opted for an animated video, as we felt it was the best way to let the potential of modular construction with shipping containers shine. The video highlights the benefits of modular, such as simultaneous factory construction and site prep, as well as scalability. It was important to also convey Falcon’s expertise and streamlined manufacturing process, which sets us apart in the industry. The video explores the simplicity of selecting a floor plan and adding customizations as needed for a turnkey structure solution – reinforcing the message that we didn’t have to reinvent the wheel. The simplified graphics explain our process and help our customers better understand the potential of modular construction with containers.
Effect on Awareness, Sales, or Inquiries
This video is an important and useful resource for our sales and marketing teams. We’ve shared it on our YouTube channel, social media channels, and it is regularly shared with customers who are unfamiliar with modular construction and Falcon’s manufacturing process. Our sales team has found the video to be enlightening for many of our customers, as it conveys how turnkey modular construction with containers can be. This video helps lay the groundwork for helpful and insightful conversations with prospects and customers.
Guide to Modular Classrooms- Everything You Need to Know
Category:
Business Name:
Triumph Modular
Medium:
Digital Print
Website (if applicable):
N/A
Target Audience
Customers in the private and public education sector and town or city administrators.
Creative Process
We partnered with our construction services department for their expertise and understanding of the classroom procurement process. They provided valuable insight into commonly asked questions and what standards to highlight. We wanted this guide to be accessible and easy to understand since this is often a customer's first interaction in procuring a modular space. We aimed to create an evergreen guide that can be updated annually and be part of the Triumph Modular resource library.
Message to be Communicated
This guide aims to help educate buyers interested in temporary classrooms. We want to give them access to the resources to help them decide the best option for their specific classroom project.
Distribution
The guide is available through a download request form via the Triumph Modular website, targeted email campaigns, paid Google, or social ad campaigns
Entry Objective
Triumph Modular has decades of success in the modular classroom space. We are further solidifying our position as an industry expert by providing potential and existing clients with a guide to help navigate this process. We detailed the key aspects of modular classroom projects, outlining the differences between permanent and temporary, timelines, pricing, and standard requirements for the New England area. This guide is evergreen and will continue to be updated as our service area grows and classroom standards change.
Effect on Awareness, Sales, or Inquiries
The Guide to Modular Classrooms has created a thoughtful starting point for potential customers when conversing with our sales team. As a result, they are now more prepared, better equipped with knowledge and understanding of the process, and able to tailor their questions more directly and effectively. This has led to improved communication and collaboration and, ultimately, a more positive experience in a lengthy and sometimes stressful process.
Modular Field Offices for DOT Projects
Category:
Business Name:
Triumph Modular
Medium:
Digital Print
Website (if applicable):
N/A
Target Audience
Estimators, procurement officers & their admins who work for construction companies that engage DOT contracts.
Creative Process
We conducted extensive research to ensure we covered all the questions customers could have and ensured that it was the most up-to-date and accurate. We wanted this guide to be accessible and easy to understand. The design elements of 3D renders of our mobile offices, for example, provide visual representations for a clearer understanding of the DOT requirements. We aimed to create an evergreen guide that can be updated annually and be part of the Triumph Modular resource library.
Message to be Communicated
This guide provides authoritative answers to questions most commonly asked by construction companies engaged in DOT projects. Our guide goes beyond a simple Q and A by including all aspects of the procurement process from individual states.
Distribution
The guide is available through a download request form via the Triumph Modular website, email campaigns, paid Google, or social ad campaigns.
Entry Objective
Our DOT guide for field offices is an educational one-stop resource to help navigate a solution for new and existing customers potential needs. This content is a valuable resource for our sales team selling or leasing Triumph solutions to their existing clients searching for field offices, providing the DOT requirement answers they need.
Effect on Awareness, Sales, or Inquiries
The DOT guide is a successful download for us in gaining new contacts and solidifying Triumph Modular’s position with our existing customers as an industry expert. The customer feedback has been that the guide is a valuable resource that has saved them time searching for the necessary information and contacts when engaging in a DOT project. To date, we have seen a steady flow of downloads and interactions with this guide.
REGULA
Category:
Business Name:
R.I. S.p.A.
Medium:
Distribution of the house organ printed in the company.
Website (if applicable):
N/A
Target Audience
employees, collaborators and partners
Creative Process
The creative process aims to capture the essence of the organization while engaging and informing our employees.
Message to be Communicated
Info, event promotion, news, projects, achievments, innovation in action, team triumphs.
Distribution
In the group.
Entry Objective
The entry objective of a house organ is to serve as a strategic communication tool to foster engagement, alignment, and a sense of community among members of our organization.
Effect on Awareness, Sales, or Inquiries
Positive Brand Image e Employee Advocacy