2024 WillScot Website

Award Criteria

Specific Medium Used

Website

Target Audience

Current and Prospective WillScot Customers, Vendors, Investors and Employees.

Message to be Communicated

The website was a pivotal component in rebranding WillScot Mobile Mini to WillScot, a holistic space solutions provider. We consolidated our main websites (www.willscot.com and www.mobilemini.com) and several sites from acquisitions as part of the rebrand, so the primary message communicated was that WillScot and Mobile Mini are now WillScot. A secondary message for the website was our new brand tagline – Right From the Start. The tagline embodies how WillScot’s local, dedicated experts partner with customers to make their vision a reality. It’s a commitment to customers that WillScot brings the expertise and execution required to deliver space solutions that are right for the project, right for the timeline, Right From the Start. For shareholders, it reaffirms WillScot’s determination and proven ability to create value by driving growth and innovation with our industry-leading space solutions. Finally, it celebrates our legacy and leadership in the temporary space solutions industry.

Distribution

The website was designed for and intended to distribute to all current and prospective WillScot customers, vendors, investors, employees and other individuals interested in WillScot.

Entry Objective

To demonstrate an innovative and resourceful new digital display that showcases the unique and versatile capabilities of our modular industry.

Effect on Sales, Visits, or Inquiries

The website offers users a completely reimagined visual journey to identify space solutions that are optimal for their unique needs and industries. It also consolidated constituent sites into a one-stop digital platform that simplifies access to the complete WillScot offering. Since launching the new website and redirecting the sites, we have increased pageviews by 15% and unique users by 65% over legacy websites. Additionally, we have delivered an improved mobile experience and grown our mobile viewers to 37.6%.