Marketing Entries
Creative Process:
In this process with spoke with a variety of our customers about their experience with Kent Homes, and our network of retailers. Sitting down to have a conversation helped guide this project into what it became, each of the customer was able to speak to different aspects of the business and highlighted what they loved most and what work best for them when they were in need of a solution and found Kent Homes! This speaks to our slogan ”Build something GREAT with us.” - We want to empower and assist our customers get their dream homes.
Specific Medium Used:
Documentary style videos. We sat down with 10 of our customers and have reviewed the reasons they chose Kent Homes and to build modular. This we resulted in the following elements for the project: 1 series trailer.Each customer had a trailer (10 trailers total),Each customer had a 3-5 min long video (10 videos total).
10 customer quotes to promote and entice the view to tune in for the full length video.
10 follow up posts related to the episode regarding how Kent Homes can also help new clients with similar projects.
Final thank you post for all who participated in the videos.
Website URL:
https://www.youtube.com/watch?v=5d0UTJWuA4s&list=PLU8shuiX_j3VtBFNLSbZtIRDRIfUJ1N6y&index=9
Target Audience:
Our goal is to reach new clients and strengthen our connections with existing ones by showcasing the unique benefits and quality of modular construction. We aim to highlight how Kent Homes stands out in the industry with our commitment to innovation, sustainability, and customer satisfaction.
Message to be Communicated:
By highlighting real stories and genuine feedback from our satisfied customers, we aim to showcase the excellence and reliability of our products and services. These testimonials not only reflect the high quality and innovation embedded in each of our projects but also emphasize the positive impact our homes have on the lives of those who choose Kent Homes.
We take pride in the relationships we’ve built with our customers, retailers, and partners, and this campaign is a celebration of those connections. By sharing these stories, we hope to inspire others to consider the benefits of modular construction and the unique offerings of Kent Homes. Whether it’s a cozy family home, a modern commercial space, or a sustainable community project.
Entry Objective:
Ultimately, our mission is to make the dream of owning a high-quality, sustainable, and affordable home a reality for more people. By expanding our reach and continuing to innovate, we aim to lead the industry and redefine what it means to build modular. To continue growth and awareness.
Effect on Awareness, Sales, Visits, or Inquiries:
Our audience continues to expand as more people share our content, allowing us to connect with individuals we haven’t had the chance to reach before. The weeks where we have posted the full length video we have had an increase of organic inquires on our website, demonstrating the power of engaging visual content in capturing interest and driving traffic. This uptick in inquiries highlights the effectiveness of our digital strategy, as potential customers are drawn to the immersive storytelling and detailed walkthroughs we provide.
Creative Process:
Our creative process was organic and collaborative. The concept was created in a moment of brainstorming a response to the lack of inroads in modular building support from government. This video was intended to be a short, grassroots-style video demonstrating the modular industry’s commitment and readiness to address building shortages in North America. Our team reached out to modular builders in Canada and the United States, asking them to participate in a joint video. We requested company leaders to film themselves and share some footage and photos of their facility and builds. From all those who were interested in participating, we edited these videos and images together to make a cohesive story, adding an introductory voiceover and music, optimizing sound levels, and balancing submissions for style and length. We also ensured captioning was included in the social platforms to ensure accessibility.
Specific Medium Used:
Video was shared on our social media platforms to reach intended audiences: LinkedIn, YouTube, Instagram
Website URL:
https://www.linkedin.com/posts/fero-international-inc_modular-ready-to-build-activity-7246872607357083648-5WLN/
Target Audience:
General Public, Conventional Builders, Government Regulators
Message to be Communicated:
Across North America, modular companies are leading the way with innovative volumetric solutions that are faster, smarter, and more sustainable than conventional construction methods. The modular industry is not focused on competition – it’s about collaboration: a united vision of building better, transforming the landscape, and delivering real impact.
Entry Objective:
”Modular: Ready to Build” showcases the power of collaboration and innovation in modular construction. By highlighting the expertise of multiple industry leaders, the video demonstrates how modular solutions deliver speed, quality, and sustainability to address critical construction needs across North America.
Through video messages straight from the leaders of these companies, we encourage government, developers, and the general public to embrace modular as the future of building, showing that the industry is unified, forward-thinking, and equipped to meet the challenges of tomorrow in a variety of building markets.
With a clear message that we are “Ready to Build,” the video reinforces modular construction as a reliable, efficient, and transformative choice.
Effect on Awareness, Sales, Visits, or Inquiries:
This video has had an immense amount of feedback. The thousands of views and many comments and shares showcased how the message resonated with a wider audience. As an example, the post on LinkedIn had a 10% engagement rate, and a total watch time of 26 hours – a high number for a 4 min video.
To have comments such as “What a great initiative. When companies truly collaborate like this the industry will move forward exponentially” and “This is fantastic! Collaboration at its best, collectively creating awareness!” helped solidify our belief that the modular industry needs to work together to propel all companies forward.
It continues to be a video that potential clients and government representatives reference in our business development process. We are working on developing additional initiatives with these partners and others in the industry to continue this momentum and maintain the pressure on decision-makers to incorporate modular in their planning processes and community designs.
Creative Process:
The creative process for the Steveston Highway Affordable Housing project video began with a collaborative planning phase involving ROC Modular, Buttcon, TASU Construction, and Moves Media. Together, we outlined the video’s structure and developed a shot list that included drone footage, on-site captures of modules arriving on trucks, and the craning of modules into place. Interviews with representatives from each company, as well as the architect, were conducted to highlight their roles and emphasize the collaborative nature of the project. The final edited footage blended drone visuals, on-site video, and interviews to effectively showcase the speed and efficiency of modular project delivery.
Specific Medium Used:
Documentary style videos. We sat down with 10 of our customers and have reviewed the reasons they chose Kent Homes and to build modular. This we resulted in the following elements for the project: 1 series trailer.Each customer had a trailer (10 trailers total),Each customer had a 3-5 min long video (10 videos total).
10 customer quotes to promote and entice the view to tune in for the full length video.
10 follow up posts related to the episode regarding how Kent Homes can also help new clients with similar projects.
Final thank you post for all who participated in the videos.
Website URL:
https://youtu.be/TKXSYhKYmQE?si=vwpf0mAmDWte7fff
Target Audience:
Government Agencies, Non-Profit Housing Providers, Developers, Architects, Engineers, General Contractors
Message to be Communicated:
The Steveston Highway Affordable Housing project video highlights the crucial role of collaboration in successful modular project delivery. This video showcases the partnership between modular fabricator ROC Modular, General Contractor Buttcon, and modular installer TASU Construction, emphasizing how our combined efforts are essential in delivering a streamlined project and deliver high-quality affordable housing for women and children. Through clear communication and teamwork, we establish precise scopes of work, enhance budgeting accuracy, and adhere to fast-track timelines. By working together effectively, we are not only delivering affordable housing but also demonstrating a model for future projects. Our unified approach showcases how strategic partnerships can lead to meaningful solutions in tackling the housing crisis our communities face.
Entry Objective:
The objective of our video feature for the Steveston Highway Affordable Housing project is to highlight the critical importance of close collaboration among the modular fabricator, general contractor, modular installer, and design team from the early stages of a project. Our message centers on the significance of teamwork in modular project delivery, illustrating how effective collaboration facilitates fast-tracked project schedules and plays a vital role in addressing the pressing housing crisis. Our collaborative model showcases best practices in the modular construction industry providing technical innovation and sustainability, Step Code 4 energy efficiency and a custom steel framed ground floor, setting a precedent for future projects.
Effect on Awareness, Sales, Visits, or Inquiries:
The video feature has significantly raised awareness within the construction and housing sectors and generated a lot of attention on our social media channels. The striking visuals of the modules being craned into place effectively captured attention and illustrated the innovative approach of modular construction. As a result, we received numerous inquiries from developers and nonprofit housing providers interested in the project and potential collaborations. This response underscores the video’s effectiveness in showcasing the importance of collaboration in tackling the housing crisis and generating interest in future projects.
Creative Process:
The Buyer’s Guide was meticulously designed to educate potential clients on modular construction. Our creative process involved collaboration among marketing, sales, and construction services teams to compile the most pertinent questions and concerns our clients face. This process ensured the content was not only informative but directly responsive to client needs. The guide features engaging visuals of our construction processes and integrates well-researched content, making it a valuable tool for decision makers who are considering modular construction for their project.
Specific Medium Used:
Target Audience:
This guide is meticulously crafted for prospective customers across multiple sectors including education, government, healthcare, and commercial industries. It’s tailored to meet the needs of those exploring modular construction options, from decision-makers in public institutions to private sectors. The content addresses specific challenges and questions relevant to each industry, ensuring it serves as a valuable resource for a wide array of professionals.
Message to be Communicated:
The guide aims to simplify the modular building purchase journey, equipping prospective clients with essential knowledge to make informed decisions. It covers critical topics such as the advantages of temporary versus permanent structures, strategic tips for vetting dealers, and understanding cost implications through our innovative quote calculator.
Entry Objective:
The primary objective of the Modular Building Buyer’s Guide is to entice individuals to subscribe to our newsletter, serving as an effective lead generation tool. By offering the guide as a value-added incentive for new subscribers, we aim to enhance customer engagement and educate potential buyers. This strategic approach not only enriches the user experience but also nurtures leads by providing them with essential knowledge to make informed decisions about modular construction.
Effect on Awareness, Sales, Visits, or Inquiries:
Since introducing the Buyer’s Guide, Modular Genius has observed a notable increase in web traffic and newsletter subscriptions, indicating enhanced customer engagement and interest in our modular solutions. The feedback from users has been overwhelmingly positive, affirming the guide’s effectiveness in educating and guiding potential customers through the decision-making process.
Creative Process:
The creative process for our new website spanned approximately seven months of meticulous collaboration between our in-house marketing team and an external web development agency. The goal was to enhance the user experience significantly by integrating a modern design that not only elevates our brand’s digital presence but also optimizes functionality. Throughout this period, the teams focused on ensuring that the website’s vast repository of case studies and educational materials were seamlessly integrated and easily navigable. Weeks were dedicated to refining design elements, enhancing site performance, and ensuring that the final product would meet the specific needs of our diverse user base. This careful attention to detail was crucial in creating a platform that truly represents the innovation and efficiency of Modular Genius.
Specific Medium Used:
Website
Website URL:
http://www.modulargenius.com
Target Audience:
The target audience includes educational institutions, healthcare providers, government agencies, and commercial businesses.
Message to be Communicated:
Modular Genius stands as a foremost leader in modular construction, offering innovative, efficient, and cost-effective solutions tailored to both temporary and permanent space needs. Our comprehensive turn-key services ensure that every project is handled expertly from inception to completion. The website showcases this leadership through an extensive array of case studies, demonstrating our capability across various sectors. Highlighted by our brand story video, numerous testimonials, and a collection of industry awards, the site illustrates our proven track record and reliability. These elements reinforce our commitment to excellence and build confidence among potential customers, affirming that Modular Genius is the best choice for managing any modular space requirement with unmatched professionalism and precision.
Entry Objective:
The primary goal of the new website was to rejuvenate Modular Genius’s digital footprint, enhancing the user experience to boost engagement and lead generation. The site now features a comprehensive video library and a dedicated careers section to attract potential employees. It also includes a resources hub filled with technical information, alongside industry-specific pages tailored to our diverse client base. A significant addition is the revamped 60-second Free Quote Calculator, which has been simplified to expedite cost inquiries, making it more user-friendly and efficient.
Effect on Awareness, Sales, Visits, or Inquiries:
Since its launch in July, the new website has markedly boosted Modular Genius’s online presence, with a robust 31% year-over-year increase in visitor sessions and a notable improvement in lead generation during the first 90 days post-launch, we observed approximately a 32% rise in inquiries from our targeted sectors through organic search and direct traffic leads. Additionally, the website overhaul has substantially enhanced our brand visibility, as evidenced by an improvement in our search rankings across primary keywords on search engines like Google.
Creative Process:
Panel Built Inc. wanted to create an easier to use interface to help customers navigate the vast amount of products available. This was accomplished by re-organizing the main menu and adding a search option.
Specific Medium Used:
The website was moved from a custom CMS to Umbraco.
Website URL:
https://www.panelbuilt.com/
Target Audience:
The target audience includes government agencies requiring security booths, inspection stations, and modular buildings for ports of entry, military bases, and other facilities. Industrial facilities benefit from mezzanines, in-plant offices, and modular rooms for warehouses, factories, and manufacturing plants. Commercial businesses seek quick, cost-effective modular offices, retail spaces, or security structures. The healthcare and cleanroom industries require modular cleanrooms, labs, or controlled environments. Educational institutions need additional classroom or office space. Security and access control businesses or facilities demand durable, customizable guard shacks, security booths, or checkpoints. Construction companies seek portable office solutions, storage, or break rooms for job sites.
Message to be Communicated:
The new Panel Built website shows how all its products work together to create smart, flexible solutions for any space. Whether it’s pairing a guard booth with a mezzanine for better security or connecting modular offices with walls to streamline operations, everything is designed to fit and work seamlessly. The goal is to make it easy for customers to create spaces that solve today’s problems and adapt to tomorrow’s needs. Panel Built’s products aren’t just stand-alone solutions, they’re pieces of a bigger puzzle that fit together perfectly to make any project a success.
Entry Objective:
We want to enter the new Panel Built website into the Modular Building Institute awards to show how it brings our products and solutions to life. The site really focuses on how our modular pieces work together to solve real-world problems, whether it’s creating a secure checkpoint or building out a whole office setup. It’s designed to make modular construction easy to understand and show how versatile it can be.
Effect on Awareness, Sales, Visits, or Inquiries:
Ideally, as we gather more data from the new site launch we will see an increase in awareness through higher SEO ranking and site visitors ability to navigate to find the solutions they need.
Creative Process:
We wanted to showcase how easily our comprehensive modular solutions can work for the customer. By using an illustrated style format the concept could be communicated to the customer in a simple, digestible manner.
Specific Medium Used:
Illustrated Video
Website URL:
https://www.youtube.com/watch?v=nLo2hYG0njw
Target Audience:
A customer needing a classroom, office or multi-level modular building.
Message to be Communicated:
To educate the customer that we can take care of everything you need to set up, furnish, and get your modular building ready to use immediately. This video highlights the benefits of using one vendor for all your modular building needs. One Vendor. One Invoice. One Modular Solution. We take a complex need a simplify it. No need to shop around and find multiple vendors. We can take care of everything from plumbing, site work to furnishings.
Entry Objective:
To educate the customer that we can take care of everything you need to set up, furnish, and get your modular building ready to use immediately. This video highlights the benefits of using one vendor for all your modular building needs. One Vendor. One Invoice. One Modular Solution. We take a complex need a simplify it. No need to shop around and find multiple vendors. We can take care of everything from plumbing, site work to furnishings.
Effect on Awareness, Sales, Visits, or Inquiries:
This video has served as a successful sales tool to educate the customer on the scope of services we offer. By visually showing our comprehensive solutions the customer can easily see how simple it is to set up and lease their modular building with Mobile Modular.
Creative Process:
The project employs a storytelling-driven creative process. It combines impactful visuals, professional-grade videography, and a narrative structure to convey its message effectively. The focus is on creating an emotional connection with the audience while delivering clear, concise information about the project or brand.
Specific Medium Used:
The primary medium used is a high-definition video, likely optimized for digital platforms like YouTube and social media. The use of vibrant imagery, engaging voiceovers, and dynamic editing ensures it captures attention in a fast-paced digital environment.
Website URL:
https://www.youtube.com/watch?v=8cXtPKZ_Fao
Target Audience:
The target audience of this video is all of Chile and men that are between the ages of 35 and 44 years old in management positions.
Message to be Communicated:
At Tecno Fast we are proud to have completed the final stage of the San Borja Hospital renovation after its fire. Over the course of nine months, we built two surgical pavilions equipped with state-of-the-art technology, including clinical gas systems, filtered ceilings, and more. These operating rooms are the first of their kind in Latin America, marking a true milestone in modular healthcare solutions.
Entry Objective:
The primary objective of the entry is to raise awareness and generate excitement about the project. It aims to highlight the organization’s leadership, attract new stakeholders, and position the brand as a pioneer in its field.
Effect on Awareness, Sales, Visits, or Inquiries:
The video introduces a groundbreaking achievement in Latin America: the first modular surgical pavilions with cutting-edge technology. By highlighting this milestone, the video effectively positions Tecno Fast as a pioneer in innovative modular solutions for the healthcare industry. The hashtags and the narrative emphasize its relevance, capturing attention within specialized sectors such as healthcare, construction, and modular solutions.
The strategic placement of the website in the video description and during its narrative ensures viewers can immediately explore Tecno Fast’s offerings. Additionally, social media links widen the entry points for potential clients, promoting further engagement with the brand across platforms. The detailed description of the project addresses key decision-making factors for stakeholders, encouraging them to reach out for modular solutions tailored to their needs.
Creative Process:
We organized an event to demonstrate the efficiency and versatility of modular construction in the housing industry. We invited several clients, contractors and industry decision-makers from various companies in this sector to show how quickly a modular house can be assembled and set up. During the event, we assembled in real-time two-module house and conducted a walk-through to show all its connections in operation. This ”live” demonstration highlighted the speed, efficiency, and functionality of our modular solutions.
Specific Medium Used:
An in-person event to raise awareness of the efficiency of modular construction and its potential to meet the required speed and scale needed for solving the housing deficit. The event was captured in a video that we featured on major social networks and then sent to potential clients. This initiative highlighted the speed, versatility and sustainability of our modular solutions, both generating significant impact and attracting the attention of industry leaders. The event had a great impact on industry media, generating several articles in specialised press.
Website URL:
https://www.promet.cl
Target Audience:
Decision makers in the housing industry (Clients, contractors, authorities, etc.)
Message to be Communicated:
The objective was to demonstrate how quickly a house can be assembled using modular construction, and the high level of workmanship that can be achieved.
Entry Objective:
To raise awareness of the efficiency, versatility and advantages of modular construction.
Effect on Awareness, Sales, Visits, or Inquiries:
Attendees and spectators gain a clearer and more tangible understanding of the advantages of modular construction, demystifying the process and highlighting its benefits. It showcases the efficiency and quality of modular construction, strengthening the company’s reputation as a leader in innovation and sustainability in the construction industry.
Creative Process:
The creative process behind the Tecno Fast Home website focused on delivering a seamless, intuitive, and visually engaging user experience. The team began by identifying the core objectives: showcasing modular homes effectively, educating users about the benefits of prefabricated housing, and simplifying the purchase process. The key steps included user Research with in-depth studies of the target audience’s behavior, preferences, and online habits.
Wireframing and design by prototyping a layout that highlights visual aesthetics while ensuring usability. Content Strategy was also part of the creative process by crafting clear and compelling content that aligns with the brand’s identity and values. Iterative testing was used to gather feedback from real users and refining the design and functionality before launch. This methodical approach ensured that every element of the website met both user needs and business goals.
Specific Medium Used:
The Tecno Fast Home website was developed using a responsive web design approach to ensure compatibility across multiple devices, including desktops, tablets, and smartphones. The platform integrates advanced web technologies such as HTML5 and CSS3 for a clean, fast, and modern interface. A Content Management System (CMS), likely WordPress or a custom CMS to enable easy updates and scalability. Interactive features including 360° virtual tours and an online quoting tool to enhance user engagement were utilized. SEO optimization was also used to ensure visibility on search engines and drive organic traffic. The choice of medium reflects the company’s commitment to accessibility, innovation, and user-friendliness.
Website URL:
https://tecnofasthome.cl/
Target Audience:
The website targets families, professionals, and retirees seeking efficient, customizable housing solutions, eco-conscious individuals interested in sustainable living, and business clients such as developers and architects needing modular solutions for commercial projects. It provides relevant, engaging content tailored to their needs.
The target audience includes individuals from Santiago (Lo Barnechea, Las Condes, Vitacura, Providencia), Viña, the Central Coastline (Maitencillo, Reñaca), Puerto Varas, and Concepción (Chiguayante, San Pedro de la Paz). They are primarily males aged 50 to 60, married with children, business owners or senior executives earning over 10 million CLP per month. These customers value quick delivery, trust, high-quality solutions, convenience, fixed budgets, and alternatives to traditional construction, often for second or third homes or rental properties.
Message to be Communicated:
The website communicates Tecno Fast Home’s core values including innovation, efficiency, and sustainability. The website does this by presenting modular homes as a modern solution for housing needs, highlighting the speed of delivery and ease of assembly, and emphasizing the environmentally friendly aspects of their construction methods. These messages are conveyed through dynamic visuals, user-friendly navigation, and clear, persuasive language.
Entry Objective:
The website educates clients on modular housing by highlighting innovation, speed, and sustainability, addressing concerns, and building trust as a reliable alternative to traditional construction. It simplifies the home-buying process with an online quotation tool for transparent cost estimates and showroom scheduling for hands-on experiences. Trust is enhanced through clear pricing, guarantees, and user-friendly tools.
It reinforces Tecno Fast Home’s brand as a leader in innovation and sustainability, appealing to eco-conscious buyers with virtual tours and 3D models. Clear calls-to-action like ”Get Your Quote Now” and streamlined navigation guide users smoothly, driving engagement and conversions effectively.
Effect on Awareness, Sales, Visits, or Inquiries:
The Tecno Fast Home website has driven notable growth, with 123,629 page visits (+26.5% YoY, +10.4% MoM), 43% organic traffic, and 39% from Google and Facebook Ads, reflecting strong SEO and paid campaign performance. Direct traffic (23%) highlights brand loyalty.
Conversions grew 28.2% YoY with 891 total conversions, supported by the online quotation tool. However, a 3% MoM decline suggests room for optimizing CTAs and the user journey. Engagement metrics show 40,130 unique users (+43.3% YoY) and 44,380 sessions (+11.6% MoM), with repeat visits confirming interest.
Referral traffic (9%) and direct inquiries confirm heightened visibility and trust. Overall, the website solidifies Tecno Fast Home’s market leadership while offering opportunities to refine conversions and retargeting strategies.
Creative Process:
The development of this video was a meticulous, story-driven endeavor that involved extensive collaboration with the founders to capture their personal narratives and pivotal moments in Modular Genius’s history. It required multiple sessions of filming, capturing both the details of modular construction out in the field, as well as the broad, impactful vision of the company. The third-party video production team employed cinematic techniques to craft a narrative that is both informative and moving.
Specific Medium Used:
Video
Website URL:
https://www.modulargenius.com/wp-content/uploads/Modular-Genius-Our-Story.mp4
Target Audience:
Crafted for current and prospective clients across education, healthcare, government, and commercial sectors, as well as industry peers and the general public who are interested in Modular Genius’s history and values.
Message to be Communicated:
The video communicates Modular Genius’s journey from a modest beginning to a pioneering leader in the modular construction industry. It highlights the founders’ dedication to innovation, commitment to quality, and the ability to exceed customer expectations, reinforcing Modular Genius’s brand as synonymous with trust and excellence. Additionally, the video celebrates the team, emphasizing that the employees are the cornerstone of the company. It includes powerful testimonials from long-standing employees who have witnessed first-hand the growth and evolution of Modular Genius, further humanizing our brand and illustrating its deep-rooted company values.
Entry Objective:
This video was created to commemorate 18 years of growth and success, aiming to solidify brand loyalty and enhance the emotional connection with our audience. By sharing our story, we inspire trust and admiration, reinforcing the human element of our brand in a competitive market.
Effect on Awareness, Sales, Visits, or Inquiries:
Since its debut, the brand story video has significantly boosted Modular Genius’s online presence, with a marked increase in website traffic and newsletter subscriptions, particularly from viewers seeking deeper engagement with our brand. The video’s authenticity and heartfelt storytelling have resonated widely, contributing to a substantial rise in direct inquiries and a stronger overall brand image. Additionally, strong viewer engagement, increased shareability, heightened brand recognition, and deeper emotional connections with the audience have underscored the video’s impact.
Creative Process:
The creative process began with the goal of highlighting the quality and impact of the Best House in the World contest within the modular construction industry. The website was designed to be modern, visually striking, and easy to navigate, aiming to attract architects, developers, and industry professionals. Visual elements were integrated to reflect the premium quality of the projects and the international nature of the contest.
Specific Medium Used:
Website (Official contest website). WordPress.
Website URL:
https://casasinhaus.com/en/best-house-in-the-world-architecture-contest/
Target Audience:
Architects, architecture firms, developers, construction industry professionals, and media outlets interested in innovation and modular construction.
Message to be Communicated:
The core message of the contest is to highlight innovation and excellence in modular construction, promoting the participation of global architectural firms, and recognizing the best high-end, innovative, and sustainable housing projects.
Entry Objective:
The main objective is to increase visibility for the Best House in the World contest, attract international participants, and strengthen the brand image of Casas inHAUS as a leader in high-end modular construction.
Effect on Awareness, Sales, Visits, or Inquiries:
The website will help increase brand awareness and visibility of the contest within the industry, attracting both participants and potential new clients and collaborators worldwide. We expect increased engagement on our social media platforms, more visits to the website, and future business opportunities.
Creative Process:
The creative process included identifying the challenge, exploring existing strategies that thrive in non-related industries, re-adapting those strategies to our industry, and refining the solution to suit our industry demands.
Specific Medium Used:
The specific mediums used were Webflow, Adobe Premiere Pro, YouTube, Flockler, and Spacebring.
Website URL:
https://www.teamprefab.com/
Target Audience:
The target audience is fabricators, architects, engineers, developers, contractors, consultants, product suppliers, logistics & transportation, and lenders & bonding
Message to be Communicated:
TEAMprefab is going to rattle your cage with facts, data and solutions - challenging the status quo of the entrenched Architecture, Design & Construction industries - yet all will be tempered with proven prefab/modular companies and strategies that will spare you the endless hours of research - upon completing your research with TEAMprefab, you’ll have all you need to activate a Better Built Planet.
Entry Objective:
We’re an info/data provider & marketplace shaper. We provide modular professionals & product suppliers with physical exhibit & office space to be used as a forum for introducing new and state-of-the-art modular related business.
We supply assistance to property owners, & developers with research, professionals & products required to navigate the Design-Fabricate-Build process and in selecting a Modular company best suited for their projects.
We subscribe to Modular industry priorities & embrace a diverse triple-bottom-line culture:
Humanity - helping our fellow man
Sustainability - helping the planet
Profitability - creating business opportunities
We champion ”Architecture as a Product” - as a promoter of modular solutions & strategies that foster the innovative hybrid of the Architecture, Product Design & Construction industries - a prefab/modular solution.
Effect on Awareness, Sales, Visits, or Inquiries:
Membership driven start-up/early stage company exclusively dedicated to the Modular industry launched November 2024.
Creative Process:
Showcased our HQ’s evolution through immersive drone fly-throughs and breathtaking orbit timelapse.
Specific Medium Used:
Digital
Website URL:
https://www.youtube.com/watch?v=kV9Lj5kq-mg
Target Audience:
Wilmot stakeholders, employees, and customers interested in custom-designed modular construction.
Message to be Communicated:
Wilmot is innovative and has a great place to work!
Entry Objective:
One of the objectives for this entry is brand enhancement. This entry strengthens our brand image by showcasing the HQ’s design and functionality as a reflection of our values and culture. Employee engagement is another objective and this entry generates excitement and pride by highlighting features that enhance work environments and well-being. Investor and stakeholder confidence is demonstrated by reassuring stakeholders with demonstrating growth, stability, and investment in long-term assets.
This entry acts as a recruitment tool to attract new talent by featuring state-of-the-art facilities, workplace amenities, and vibrant culture. This entry enhances visibility and reputation by showcasing innovation and sustainability. Historical documentation is also presented by capturing this milestone and documents the company’s evolution and growth for the future.
Effect on Awareness, Sales, Visits, or Inquiries:
The video, uploaded on 11/29/24, is positioned as a strategic tool to drive awareness of our new headquarters and operations center. While the number of views is currently TBD, the video is expected to generate significant traction across multiple platforms. By visually highlighting our state-of-the-art facilities, employee-focused design, and cutting-edge operational capabilities, the video aims to engage key audiences, including prospective clients, investors, and potential hires.
The video’s reach and impact will be tracked through analytics, including views, engagement rates, inquiries, and conversions, helping to assess its contribution to brand visibility and business growth. With ongoing promotion and integration into marketing campaigns, the video is anticipated to drive higher foot traffic, increased inquiries, and stronger sales conversions over time, solidifying its role in enhancing awareness and supporting business objectives.
Creative Process:
To showcase the construction journey of Wilmot Modular’s new corporate campus, we developed a visually engaging and interactive digital flip book using Heyzine. The case study highlights the project from inception to completion, focusing on key themes of modularity, sustainability, & Wilmot’s multigenerational American heritage. The narrative tells a cohesive story, starting with the company’s vision for an innovative 2 story headquarters and operations center reflecting its values and commitment to excellence. It explores the planning & design phases, & how modular construction techniques were used to create a sustainable and efficient workspace.
We used HDR and drone photography to show details of the campus, adding depth and perspective to the story. The visuals and text were seamlessly integrated, while intuitive navigation features made the flip book easy to explore on any device. The final product is shareable through a link, allowing for effortless engagement.
Specific Medium Used:
Interactive digital flipbook using Heyzine
Website URL:
https://heyzine.com/flip-book/f2423a121a.html#page/3
Target Audience:
Wilmot stakeholders, potential customers interested in doing business with Wilmot and building with the modular construction process.
Message to be Communicated:
Wilmot ”walks the walk” using innovative techniques and sustainable strategies for it’s own workspace. For customers, the message is that we built our own vision so we can build yours. For Stakeholders, it is that we want to continue our family legacy and plan to stay as a leader in the industry.
Entry Objective:
The entry objective is to create brand enhancement by showcasing the HQ’s design & functionality as a reflection of our values. Another objective is to create culture investor and stakeholder confidence by reassuring stakeholders with growth, stability, and investment in long-term assets. This entry is also to enhance public relations and marketing by enhancing visibility and reputation. This entry does this by showcasing innovation, sustainability, and community commitment.
Effect on Awareness, Sales, Visits, or Inquiries:
This Flipbook recently uploaded on 11/28/24 is positioned as a strategic tool to drive awareness of our new headquarters. It highlights the process, the vision and the impact of the new Wilmot Modular Headquarters. While the number of views is TBD, the flipbook is expected to generate significant traction across multiple platforms, including social media channels, email campaigns and our website. By tracking views, engagement rates, inquiries and conversions, we will be able to assess its contribution to brand visibility and business growth.
Creative Process:
As part of the WillScot Mobile Mini consolidation of brands under WillScot, the company engaged marketing and digital agencies to update the brand design language system (brand guidelines) – including digital designs – and the technology stack. The updated design guidelines reflected elements of the legacy brands, while also introducing components that supported new, consolidated brand. Once the brand guidelines were finalized, they were applied to the new website platform. This work began in Q3 2023 and continued through to launch in July 2024.
Specific Medium Used:
Website
Website URL:
https://www.willscot.com/en
Target Audience:
Current and Prospective WillScot Customers, Vendors, Investors and Employees
Message to be Communicated:
The website was a pivotal component in rebranding WillScot Mobile Mini to WillScot, a holistic space solutions provider. We consolidated our main websites (www.willscot.com and www.mobilemini.com) and several sites from acquisitions as part of the rebrand, so the primary message communicated was that WillScot and Mobile Mini are now WillScot. A secondary message for the website was our new brand tagline – Right From the Start. The tagline embodies how WillScot’s local, dedicated experts partner with customers to make their vision a reality. It’s a commitment to customers that WillScot brings the expertise and execution required to deliver space solutions that are right for the project, right for the timeline, Right From the Start. For shareholders, it reaffirms WillScot’s determination and proven ability to create value by driving growth and innovation with our industry-leading space solutions. Finally, it celebrates our legacy and leadership in the temporary space solutions industry.
Entry Objective:
To demonstrate an innovative and resourceful new digital display that showcases the unique and versatile capabilities of our modular industry.
Effect on Awareness, Sales, Visits, or Inquiries:
The website offers users a completely reimagined visual journey to identify space solutions that are optimal for their unique needs and industries. It also consolidated constituent sites into a one-stop digital platform that simplifies access to the complete WillScot offering. Since launching the new website and redirecting the sites, we have increased pageviews by 15% and unique users by 65% over legacy websites. Additionally, we have delivered an improved mobile experience and grown our mobile viewers to 37.6%.
Creative Process:
Position modular as a viable option for Housing Australia Future Fund (HAFF) applicants.
Specific Medium Used:
Web, Digital Display, LinkedIn, Publication Editorial.
Website URL:
https://www.fleetwood.com.au/accelerate-your-impact-with-fleetwood/
Target Audience:
Decision-makers in housing, charity, development and investment who are sceptical of modular.
Message to be Communicated:
Fleetwood’s modern modular can speed up the delivery of your upcoming HAFF social housing projects.
Entry Objective:
We executed a digital campaign aimed at developers and Community Housing Providers (CHPs) planning their Housing Australia Future Fund (HAFF) projects. HAFF is the Australian Government’s largest commitment to social and affordable housing since WWII. Our campaign aimed to shift perceptions of modular construction, positioning Fleetwood as a partner capable of delivering affordable housing faster, cost-effectively and with high quality.
Our strategy tailored its messaging to two audiences: CHPs, who prioritise lasting impact for those in need, and developers, who focus on cost and timing. For CHPs, we highlighted how modular homes can create rapid, sustainable impact. For developers, we emphasised cost-effectiveness, speed and reliability.
Our approach:
Steal attention: Disrupt HAFF applicants to consider modular.
Case for change: Showcase modular’s benefits and Fleetwood’s capabilities.
Build relationships: Engage decision-makers, highlighting modular’s potential for HAFF projects.
Effect on Awareness, Sales, Visits, or Inquiries:
The HAFF campaign was a game-changer, garnering a total of 279k impressions and 104k reach. It put Fleetwood in front of key decision-makers and helped challenge modular misconceptions.
We saw a 200% increase in leads over the campaign period, ending in 77 high-quality leads and sustained engagement across channels, including 3,378 landing page visits.
Content surpassed expectations: media articles and display ads amassed 11,226 views (more than 2x target) and achieved an impressive dwell time of 2 minutes & 10 seconds. The publisher called it one of their best-performing branded pieces of 2024.
A targeted Australian Financial Review (AFR) campaign delivered on key topics like housing affordability. While The Australian article surpassed its goal with 8,003 views and a standout 4-minute, 48-second read time.
Our LinkedIn campaign connected with 33% of our core audience (4,414 individuals), achieving an average frequency of 5.46 impressions per person.
Creative Process:
Documentary showcasing the construction, installation of 200+ modules of the largest modular healthcare facility built in North America using Modular construction showing key attributes of MODLOGIQ’s Smart Off-Site Construction.
Specific Medium Used:
Website
Website URL:
https://www.modlogiq.com/post/modlogiq-builds-the-largest-off-site-modular-hospital-in-northeast-america-athens-medical-center-o
Target Audience:
Owners, Developers, Hospital Systems, Healthcare Professionals, Architects, CM’s/GC’s
Message to be Communicated:
This complex and massive installation project highlights MODLOGIQ’s extortionary capabilities and the numerous advantages of MODLOGIQ’s Smart Off-Site Construction.
Entry Objective:
Drive greater appreciation of the virtually limitless potential of off-site modular construction and the immense value it delivers for ALL stakeholders.
Effect on Awareness, Sales, Visits, or Inquiries:
The completion of the largest off-site modular hospital in North America has significantly raised awareness. The project has garnered attention from the media, industry leaders, and the public, highlighting the speed, cost-efficiency, and sustainability of modular building methods. This hospital has become a model for future healthcare projects, shifting perceptions about modular construction’s role in critical infrastructure. In terms of sales, the project has increased the number of inquiries for modular construction. This heightened awareness has inspired healthcare providers, government agencies, and construction firms to explore modular solutions for addressing urgent healthcare needs sustainably, with the hospital attracting many visitors eager to study its innovative design and efficiency. We are optimistic these visits and inquiries translate into more opportunities, fueling growth in both the healthcare and modular construction industries.
Creative Process:
Elevation and plan views loop to show modification options in Falcon’s brand colors.
Specific Medium Used:
GIF for website
Website URL:
https://www.falconstructures.com/shipping-container-modifications
Target Audience:
Potential customers interested in customizable modified shipping containers
Message to be Communicated:
Falcon offers customizable container floor plans with modification options to suit customer needs.
Entry Objective:
The objective of Falcon’s modified shipping container GIF was to visually communicate the flexible, modifiable floor plan design process available to customers. Falcon’s extensive library of standard container floor plans serves as a foundation, but we’ve found it can be challenging for customers to envision these plans as starting points for custom modifications. The GIF demonstrates the unique process for the customer within the span of a few seconds. It loops between floor plan views, with elements like doors and windows smoothly morphing into new configurations. Viewers get a concise, engaging introduction to Falcon’s modification capabilities. The visual format highlights the ease of customization, capturing Falcon’s streamlined approach to tailored container solutions.
Effect on Awareness, Sales, Visits, or Inquiries:
Since its placement at the top of Falcon’s modifications webpage, the GIF has garnered over 1,805 views, quickly capturing users’ attention as one of the first elements on the page. Serving as an engaging visual primer, the GIF introduces viewers to the customizable nature of Falcon’s standard floor plans and sets the stage before they explore specific modification options by category. The sales team reports that customers now frequently reference the GIF in initial modification discussions. Similarly, the sales team also directs customers to the modifications page GIF as an effective visual aid in understanding Falcon’s streamlined container customization process.