The Power of Collaboration – Steveston Highway Affordable Housing

Award Criteria

Specific Medium Used

Video

Target Audience

Government Agencies, Non-Profit Housing Providers, Developers, Architects, Engineers, General Contractors

Message to be Communicated

The Steveston Highway Affordable Housing project video highlights the crucial role of collaboration in successful modular project delivery. This video showcases the partnership between modular fabricator ROC Modular, General Contractor Buttcon, and modular installer TASU Construction, emphasizing how our combined efforts are essential in delivering a streamlined project and deliver high-quality affordable housing for women and children. Through clear communication and teamwork, we establish precise scopes of work, enhance budgeting accuracy, and adhere to fast-track timelines. By working together effectively, we are not only delivering affordable housing but also demonstrating a model for future projects. Our unified approach showcases how strategic partnerships can lead to meaningful solutions in tackling the housing crisis our communities face.

Distribution

The final video was distributed through Youtube, LinkedIn, other social media channels. This was done on all three company channels, along with cross-posting and tagging of each, along with BC Housing and CMHC to increase the awareness.

Entry Objective

The objective of our video feature for the Steveston Highway Affordable Housing project is to highlight the critical importance of close collaboration among the modular fabricator, general contractor, modular installer, and design team from the early stages of a project. Our message centers on the significance of teamwork in modular project delivery, illustrating how effective collaboration facilitates fast-tracked project schedules and plays a vital role in addressing the pressing housing crisis. Our collaborative model showcases best practices in the modular construction industry providing technical innovation and sustainability, Step Code 4 energy efficiency and a custom steel framed ground floor, setting a precedent for future projects.

Effect on Sales, Visits, or Inquiries

The video feature has significantly raised awareness within the construction and housing sectors and generated a lot of attention on our social media channels. The striking visuals of the modules being craned into place effectively captured attention and illustrated the innovative approach of modular construction. As a result, we received numerous inquiries from developers and nonprofit housing providers interested in the project and potential collaborations. This response underscores the video’s effectiveness in showcasing the importance of collaboration in tackling the housing crisis and generating interest in future projects.