Modus Classroom Solutions
Main Category: Marketing Piece Entry
Entrant: Modus Structures
Award Criteria
Specific Medium Used
Social Media (LinkedIn)
Target Audience
Government, School Districts, Project & Construction Managers, Consultants
Message to be Communicated
Building high-quality schools and classrooms, faster, smarter, and better.
Distribution
Uploaded to YouTube and posted on LinkedIn.
Entry Objective
The objective was to create a dynamic and engaging video that demonstrates how MODUS’s modular classroom solutions solve critical infrastructure challenges for schools. The video highlights our ability to deliver modern, safe, and energy-efficient learning environments quickly and cost-effectively, while meeting strict government standards. It emphasizes flexibility in design, scalability for future growth, and sustainability as core values. By showcasing real-world examples and the positive impact on students and educators, the video positions MODUS as an innovative leader in educational infrastructure that is trusted by school districts and government agencies to provide high-quality solutions that support learning and adapt to evolving needs.
Effect on Sales, Visits, or Inquiries
The Modus Classrooms video was a groundbreaking centerpiece of an innovative LinkedIn marketing series that reimagined how modular construction is presented online. Through bold storytelling and cutting-edge visuals, the campaign captured attention and positioned Modus as a creative leader in the industry. Post-launch, it sparked a surge of inquiries, compliments, and outreach across phone, email, and LinkedIn, converting engagement into high-value meetings, site tours, and signed contracts spanning multiple provinces. Website traffic soared by 151%, peaking at an unprecedented 1,114%, while LinkedIn metrics revealed an average of 971 new followers per month—more than doubling the growth rate of any other Canadian modular company. This measurable success proves how innovation in content can amplify visibility, accelerate sales, and set a new benchmark for marketing excellence in modular construction.
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