Five Year Retro Fly Through
Main Category: Marketing Piece Entry
Entrant: Autovol
Award Criteria
Specific Medium Used
Video inspired by the one-shot style of filmmaking using a racing drone.
Target Audience
This piece is designed to target everyone. The bullseye is U.S. construction executives. The outermost concentric circle in the target is young people across the world.
Message to be Communicated
Changing the game in an industry takes a big dream, but one that's grounded in a practical purpose. In this case, the dream is to make robots the new tools of construction workers, in a way that makes their jobs more productive and meaningful. Automation and robotics are demonstrated as the new enabling technology to produce more housing more precisely, therefore make it more attainable.
Distribution
The video was launched on YouTube and embedded on the video page of company website. It was also posted on multiple social channels. It is very frequently used to open meetings and presentations. It is especially valuable in bringing people far away from the company into the core of the company to gain a virtual tour. In some ways, this tour is better than an in-person one, because people can't fly.
Entry Objective
To elevate people's perspective on modular housing, and where both humans and machines fit in the industry. To inspire others to innovate while continuing to value the proven practices of construction and the unmatched potential of the human mind. To bring hope and confidence to the pressing issue of housing attainability.
Effect on Sales, Visits, or Inquiries
Numerous comments of "I saw your video" when being asked what made them contact us or choose to consider a business relationship. Thousands of views online. More than 20 major presentations where the video is the opener to engage the audience and inspire them to pay attention to the presentation's message.
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