Speakers


World of Modular’s top-notch educational breakout sessions equip industry professionals with the latest knowledge in every facet of the commercial modular construction business. Learn new skills and techniques, find ways to operate more efficiently, and improve yourself and your business—for the knowledge you need to finish each job better, faster, smarter and more profitably—we’ve got you covered.

Keynote Speakers    |    Breakout Speakers    |    Breakout Descriptions    |   Workshops    


 

 

2020 KEYNOTE SPEAKERS

 

 
 
Terry Jones
Founder of Travelocity
Tuesday, March 10 | 9:00am-10:00am

In an era when technology is transforming many industries, Terry Jones says companies must foster innovation to keep up with the pace of change. Best known for founding Travelocity and serving as founding chairman of Kayak, Terry has become a powerful voice in the world of entrepreneurship and innovation. He began his career as a travel agent, spent 24 years at American Airlines in marketing and information technology, and capped his career as chief information officer leading a team of six to create Travelocity. Terry served as CEO of Travelocity for seven years, transforming it into a public company with three billion dollars in travel sales. Today, Terry provides companies with eye-opening insight on the advantages of being disruptors, the business of innovation, and leadership in a wired world. While technology today is creating totally new business models, every business needs to innovate, but where do you start? In this presentation, Terry Jones will explore the fundamentals of innovation and gives leaders simple but powerful ideas they can use to create a more innovative organizations.


Sponsored by:

 
 
Anirban Basu
Economic Trends Expert | CEO & Founder of Sage Policy Group, Inc.
Wednesday, March 11th | 10:00 A.M.-11:00 A.M.

Construction Drivers & Trends in 2020
 

Economist Anirban Basu returns to World of Modular to offer an informative and entertaining forecast for the construction marketplace. Basu is chairman and CEO of Sage Policy Group, a consulting firm in Baltimore, MD, and is one of the most recognizable economists in and around Washington, DC. He provides policy and economic consulting for numerous clients including developers, bankers, brokerage houses, energy suppliers and law firms. He has also written several high-profile reports on construction, including MBI’s “Economic & Financial Performance of Relocatable Buildings in the US Modular Building Industry.



Sponsored by:

 
Steffen Fuchs
McKinsey & Company
Thursday, March 12th | 9:00 A.M.-10:00 A.M.

Modular Construction: From Projects to Products
 

Shifting construction away from traditional sites and into factories could dramatically change the way we build. Will modular construction make a sustainable impact this time around? For decades, construction has lagged behind other sectors in productivity. Modular construction offers the industry an opportunity to make a step change: shifting many aspects of building activity away from traditional construction sites and into factories with off-site, manufacturing-style production. Modular construction is not a new concept, but technological improvements, economic demands, and changing mind-sets mean it is attracting an unprecedented wave of interest and investment. If it takes hold, it could give the industry a huge productivity boost, help solve housing crises in many markets, and significantly reshape the way we build today.


 

Sponsored by:

 

 

 

2020 BREAKOUT SPEAKERS | Jump to Descriptions

 Sponsored by:

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Jennifer Abuzeid
Senior Director, Global Design Strategies
Marriott International
 

Michael Aldrich
Sales Training Expert
Sandler
 

Kent Anderson

Director of Sales

WESCO Distribution

 
Isaac-Daniel Astrachan
Principal
Stephen B. Jacobs Group
 
 
 

John Barrot

Associate Principal

Arup


Furio Barzon

Founder & CEO

Green Prefab

 

Andy Berude

Vice President

Stack Modular Structures


Paul Bonaccorsi
Managing and Operations Director
Intelligent Offsite Ltd.
 
 
 

Scott Bridger

Principal

ProSet, Inc.

 

Ben Bunge
Senior Project Manager
The Weitz Company
  

John Buongiorno
Director, Modular Division
Axis Construction Corp
  

Jack Dooley
CEO
Skystone Group
 
 
 
 
Jim Gabriel

Director of Sales
Modlogiq

 Troy Galvin
Manager
PCL Agile
    

Kendra Halliwell, AIA, LEED AP
Associate Principal, Practice + Design Team Leader
ICON Architecture, Inc.
 

Jon Hannah
Government Affairs Director
Modular Building Institute
  
 
 

Tom Hardiman
Executive Director
Modular Building Institute
   

Michael Hough
Founder
MJH Structural Engineers
 

Rhys Kane
Strategic Sales
Modular Solutions | Horizon North Logisitics, Inc.
   

Joseph Kiss
President
Modular Solutions | Horizon North Logisitics, Inc.  
 

Donna Laquidara-Carr

Industry Insights Research Director

Dodge Data & Analytics

 

John Lefkus
President
RAD Technology Medical Systems
    
Helena Lidelöw
Platform Manager
Lindbäcks
  
Michael Merle
Vice President of Business Development
Skender


 

 

 

 

Craig Mitchell
Director, Innovative Solutions
Metric Modular
  

John Morefield
Architect & Project Manager
Base4  
Robin Murphy
Owner/Principal
Jackson|Main Architecture
Jordie Puchinger
Lead Developer & Co-Founder Management
Moducore
 
 
 
 
 
 
 
 
 
 

 

Laurie Robert
Vice President
NRB, Inc.
 

Stacy Scopano
Chief Technology Officer
Skender
 
Colby Swanson
Partner
Momentum Innovation Group

Greg Thompson
CFO
Skystone Group
 
 
 
 
 
 
 
 
 
 

 


Troy Tiddens
Modular Specialist
neUdesign Architecture 

Ana-Maria Tomlinson
Manager, Strategic Initiatives
CSA Group 

Carel van Houte
Chief Commercial Officer
Polcom Group
Salvatore Verrastro, AIA, CCS, CCA, FCSI
Principal
Spillman Farmer Architects
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

David Walsh
Senior Director, Project Management
Marriott International
Brad Denison 
Managing Director & CEO
Fleetwood

Frank Yang
Building Technology Expert
ADL Ventures 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

Off-Site Construction & Transformational IoT: You CAN have both!
Kent Anderson, Director of Sales, WESCO Distribution

Today's guests, tenants, owners and developers want many things from connectivity. How do you prepare for the Internet of Things (IoT) world, provide products and the ultimate in service and utilize Off-Site construction practices? This discussion revolves around projects already in use, the learning experiences and understanding of what's required from design to occupancy. WESCO Distribution, Inc. brings together a world-class team made up of Johnson Controls, Inc., Stratis IoT, and the WESCO Transformational IoT team to provide information about how to best collaborate and execute a winning strategy for Off-Site Construction. Whether you are building hospitality or multi-family, this information is critical to providing a project with longevity for return on investment to ownership and a great experience for guests and tenants.

 

As Simple as Building with Legos? Not Exactly
Isaac-Daniel Astrachan, Principal, Stephen B. Jacobs Group

Isaac-Daniel Astrachan, Principal at Stephen B. Jacobs Group PC in New York City, will discuss his recent experience as architect of the world’s tallest modular hotel, the citizenM New York Bowery. The hotel consists of 15 typical modular floors with a total of 300 guestrooms. The rooms were manufactured in Poland and shipped to New York City. The hotel also includes a public plaza, a double story lounge/café on the lower floors, and a rooftop bar with panoramic views of the skyline. The project was a tremendous learning experience and illustrates the enormous potential for modular construction in this country.

 

How & Why to Develop Zero Energy Modular Buildings
Furio Barzon, CEO, Green Prefab

The presentation is going to showcase how supercomputers computational power and artificial intelligence can be used in the realm of modular building production to produce energy-efficient buildings and why this is a crucial integration for the whole industry. Real cases of energy optimization will be presented from the current Green Prefab's international portfolio, spanning from innovative methods for single building assessment (private companies) to large building stocks analysis (public entities). Strongly backed by the European Commission, Green Prefab tools enable stakeholders (architects, engineers, manufacturers, developers, and governmental bodies) to turn on a new generation of zero-energy buildings at affordable production costs. “New cloud-based tools, like those resulting from Green Prefab, have the potential to reduce the energy consumption of buildings substantially and shift toward a more healthy environment for working and living”, said Microsoft Research. Furio Barzon, CEO at Green Prefab is a member of the European Council at Modular Building Institute.

 

The Advancement of European Modular: Why “Modular Manufacturing” is Better Than “Modular Construction” . . . and More Sustainable
Paul Bonaccorsi, Managing & Operations Director, Intelligent Offsite Ltd.

Over the last 10 years, some of the most exciting modular projects in the world have come from Europe. Paul Bonaccorsi will explain how the European approach to modular has gained momentum in that time and in the markets it divested into, as well as how the mindset of “modular construction” became “modular manufacturing.” He will also explain why modular is emerging as a sustainable alternative to traditional methods of construction. The European Union, various governments, and huge private equity investment have given modular their backing, fueling a massive growth in the use of modular in a variety of commercial projects. Paul has worked in the modular building and bathroom pod industry for 37 years. He has gained a wealth of experience throughout the manufacturing process having worked in the UK, Australia, Dubai, USA, Canada, and various European countries and is currently Head of Production on the 6th Avenue Marriott AC Nomad project in New York. When complete, the project will be the tallest modular hotel in the world. Paul is also the co-chairman of the MBI European Council.

 

From Foundation to Roof in a Week: The Multi-story Modular Stack
Scott Bridger, Principal, ProSet, Inc.

What goes into the successful erection of a modular hotel or apartment building? We will walk through the process, from the first site visit to the last box set. Much planning and coordination is required to successfully install 10 to 20 modular boxes in a single day. What needs to go right? What can go wrong? The erection process represents a very minor piece of the overall construction schedule, yet it represents a very major piece of the project’s success.

 

Creating a Lean Workflow with Technology & Prefabrication
Ben Bunge, Senior Project Manager, The Weitz Company

Using the Hilton Des Moines Downtown as its case study, this presentation will detail how a modular, component-based design can drive innovation, increase collaboration and significantly reduce construction waste. The design-build team for hotel project utilized a central, cloud-based model to streamline the construction process. The 3D model was key to enabling the successful planning and execution of 12 modular build components that all revolved around prefabricating 300 of the 330 hotel bathrooms off-site in a controlled environment. By executing the purpose-built approach with a solutions-oriented team, chaos was removed from the project and labor, safety, quality and schedule were positively impacted while elevating the client’s construction experience. With 84% of the work performed on the bathroom PODs occurring prior to delivery and installation (including all MEP connections), The Weitz Company reduced labor hours per prefabricated bathroom by 11%, eliminated 17 weeks of construction waste from the project and delivered the hotel 10 days ahead of schedule so it could open early.

 

Finally . . . The Industry’s First Prefabrication and Modular Construction Specific Contract Form!
Ronald Ciotti, Partner, Hinckley Allen

Prefabrication and modular construction has changed the industry in more ways than just increasing its efficiency, safety, quality, and speed, it also requires a complete re-write of the standard construction contracting forms! As prefabrication and modular construction often includes both off-site manufacturing of building components as well as the installation/integration of those components into an ongoing project, a standard Subcontract Agreement or Purchase Order does not properly handle all of the legal aspects of this hybrid relationship. However, ConsensusDocs has just released the first-in-the-nation General Contractor/Prefabricator Agreement which specifically and properly memorializes this relationship. Ron Ciotti, a nationally recognized private construction attorney and the Chair of the Associated General Contractors of America’s Contract Documents Forum (the group in charge of drafting this form along with input from Tom Hardiman and the Modular Building Institute) will explain the background leading up to the development of this document, why standard construction contracts and purchase orders do not fit this hybrid relationship, why this form agreement was critically needed, how and why it describes the relationship between these contracting parties, critical differences between standard contracts, purchase orders, and this hybrid agreement, and how it can be tailored to fit your business and specific projects.

 

Business Agility: Meeting the Challenge in Smaller & Diverse Modular Markets Brad Denison, Managing Director & CEO, Fleetwood

Since being listed on the Australian Securities Exchange in 1987, Fleetwood has leveraged advances in technology and prefabrication to become a market leader in modular construction, working with government departments, owners, architects, and engineers to design and build custom modular buildings. In this session, Fleetwood managing director & CEO Brad Denison will discuss skills matching, operational efficiency, diversity of product, and balancing modular manufacturing management strategies against smaller and diverse production runs. The session will include positive case study outcomes, lessons learned, examples of improving business methods, future opportunities for modular construction.

 

Bathroom Pods: Better Materials, Less Waste, Faster Construction
Brendan Doherty, Connex Offsite

The construction industry has been building the same way for years and is now under significant pressure to build faster and reduce costs, even as material costs climb and skilled labor becomes harder to find. Innovative technologies like prefabricated bathroom pods provide an opportunity to escalate the pace of change needed to overcome industry challenges. The use of pods allows architects, contractors, developers, and owners to apply manufacturing best-practices to the construction process, ensuring consistent high-quality products in a fraction of the time. Pods also contribute to a cleaner and safer work environment and help reduce material, waste, and labor costs while increasing speed to occupancy. In this session, a pioneer in the bathroom pod industry will discuss how his company is helping hotels, hospitals, schools, apartments, and more to finish projects faster and with higher quality.

 

Factor in the Factory, Coordinate with Engineer, and Confirm with the Contractor: A collaborative approach to project delivery for Factory Built Housing
Nickolos Gomez, Studio Director, Multi-Family Housing, Lowney Architecture
Andrew Meagher, Vice President, Design & Engineering, Factory OS

Following the conventional model, a project starts with design, followed by engineering, and finally construction. But in the world of volumetric factory-built housing, constraints due to an expedited project timeline and unique construction methods require the design and engineering phases to happen simultaneously. For FBH projects to be successful, a holistic approach with input from engineers, factory, and site contractors is needed. This panel discussion featuring an FBH Architect, a Structural Engineer, and a Modular Factory VP explores how to manage complex details and installations while avoiding common pitfalls. Hear their lessons learned, told through the lens of actual project case studies.

 

Regulatory Issues & Opportunities for Modular Construction
Jon Hannah, Government Affairs Director, Modular Building Institute
Tom Hardiman, Executive Director, Modular Building Institute

MBI’s Government Affairs Committee has been actively monitoring and addressing a number of key issues impacting the industry. From building codes to regulations and policies, there is no shortage of barriers standing in the way of greater market share. There are also many opportunities to grow the market with advocacy efforts. In this session you will get an update on the issues MBI is currently addressing as well as have an opportunity to help shape future policies and regulations.

 

Engineering & Flexibility for Low Rise to High Rise Modular Construction
Michael Hough, Founder, MJH Structural Engineers

MJH Structural Engineers specializes in structural engineering solutions for the offsite and modular construction industries in Ireland and the UK. Using the principles of mass production while keeping the system flexible has been key to product development and achieving a large range of building solutions. In recent years we have completed modular designs ranging from single storey to 28 stories and we are currently on site with what will be the world’s tallest modular building at 44 stories. The key to tall modular construction is in understanding materials, connections and buildability issues. Working closely with our clients in a creative and collaborative environment has allowed us to push the boundaries of the offsite industry. In this session we will take you through the modular process and layout flexibility together with numerous project examples including the 28 story Apex House project and the 44 story George Street, Croydon project.

 

A Modular Future
Joseph Kiss, President, Horizon North
Rhys Kane, Sales Director, Horizon North

This presentation will review the evolution of modular construction and discuss current trends and increasing adoption within the multi-family, affordable housing and hospitality industries, and consider how the industry can work together to continue to grow and gain market share. The presentation will explore current and future modular industry perception, project delivery methods, technical improvements, advances in technology and automation, and where the industry will shine (or not) in the future of providing housing and hospitality needs. The presenters will discuss pioneering modular case-studies and discuss key market drivers for modular industry acceptance and growth into the future.

 

The Current State & Future Expectations for Modular Construction: Findings from the Prefabrication & Modular Construction 2020 SmartMarket Report
Donna Laquidara-Carr, Industry Insights Research Director, Dodge Data & Analytics

Join Dr. Donna Laquidara-Carr as she presents the findings from a landmark study from Dodge Data & Analytics that provides a thorough and comprehensive look at the state of modular construction today and the potential for this sector in the future. Topics to be covered include design and construction industry expectations about sectors with the highest expected growth in use of modular, the top benefits achieved on modular projects, factors influencing the selection of a modular builder/manufacturer, the impact and potential of BIM for modular construction and the top drivers and obstacles for increased use of modular construction. In addition, the session will feature the findings from interviews with owners about their biggest drivers and challenges in using modular construction and highlights from case studies on modular projects featured in the SmartMarket Report.

 

A Product, a Process, or a State of Mind? The Confusion We Have Created in the Modular Industry
John Lefkus, President, RAD Technology Medical Systems

The fragmented modular industry frustrates clients who are not interested in components, but the entirety of a facility solution. Ted Levitt, Harvard economist and HBR Editor famously stated that people don’t want drills or drill bits, they just want the hole. The modular industry is full of drill bit and drill vendors and the holes are elusive. This is further complicated with well-meaning marketing terms associated with our industry like temporary and permanent, volumetric and prefab. What does our industry sell? Are they products, a process or the hole? Clients, general contractors, manufacturers and architects have all sought to define the industry thru myopic and selfish interests. But what does the client want and what is good for the industry? Explore the recent history of the industry and why it must change to adapt to our future. Global economics, labor and the speed of innovation will dictate how people access built environments. Perhaps the start is as simple as agreeing to a common technical language.

 

From Carpentry to Industry: Reaching Top of Europe in 25 Years
Helena Lidelöw, Platform Manager, Lindbäcks

Modular construction and prefabrication in general are since a century known construction methods in Sweden. The availability of good lumber combined with a harsh climate favouring indoors operations and a strong manufacturing culture have provided good grounds for factory prefabrication. The lack of special codes for modular construction has forced the industry to compete on equal terms with other construction methods. In 25 years, Lindbäcks Bygg has through innovation and stamina established the most modern factory for modular production in Europe and serves as an example for deeper insight. Important learning points include the integration between business model and production, the courage to challenge prevalent norms, the willingness to challenge operations with high degrees of flexibility in design, and the decision to allow Lean and manufacturing principles govern operations.

 

Evolve or Face Extinction: Why Building “Green” Will be the Only Way to Build
Craig Mitchell, Director, Innovative Solutions, Metric Modular

Worldwide, study after study continue to show the “green” advantages of modular construction, and how the modular building industry is well positioned to address new codes, construction trends, and even climate change in the coming decade. Most jurisdictions are already looking at their carbon footprint and how to reduce it. This session with a modular construction veteran will address why we greenhouse gases and emissions need to be reduced in buildings, discuss why how we build today will be obsolete in 10 years, and demonstrate how it is much easier for modular construction to build “green” than it is for site-built construction. Examples of Passive House and high-performance modular buildings will be shared.

 

From Sticks to Stitch: A Modular Primer for Owners and Developers
Robin Murphy, Principal, Jackson | Main

An overview of terms and concepts related to offsite construction methods; a discussion of the benefits, risks, and challenges of off-site construction in comparison to traditional construction; and a review of lessons-learned and best practices gleaned from Jackson | Main's modular work.

 

AIA’s New Modular & Offsite Construction Best Practice Guide for Architects
Laurie Robert, Vice President, Sales, NRB, Inc.
Salvatore Verrastro, Principal, Spillman Farmer Architects
Kendra Halliwell, Associate Principal, Practice + Design Team Leader, ICON Architecture, Inc.

Modular and offsite construction today is a highly sought-after alternative solution to conventional construction methods. Through the efforts of the National Institute of Building Science and their Offsite Construction Council, the Modular Building Institute worked with American Institute of Architects on the development of a critical new resource for design professionals, providing insight and strategies to working effectively with this trending technology. This presentation by a team of design and construction professionals from NRB, Inc.; Spillman Farmer Architects; and ICON Architecture, Inc. will review the pros and cons of modular and offsite construction as well as the potential impact on construction costs, safety, quality control, and construction administration. It will also delve into issues relating to how shipping impacts detailing, materials, and timing.

 

Safe Use of Modified Shipping Containers
Stephen Shang, CEO, Falcon Structures

Is this container safe to use as a building? Multiple state agencies are drafting new rules on the use of containers. Likewise, the ICC is considering adding new language to the building codes to address modified containers. Get the latest updates on policies, regulations, and efforts surrounding the safe use of modified ISO shipping containers. Stephen Shang is an electrical engineer with more than 15 years of experience in the shipping container and modular building industry. He sits on the Modular Building Institute's container task force, which is leading the push for standardizing container code compliance. Stephen serves as the CEO of Falcon Structures.

 

Net Zero Modular Construction
Colby Swanson, Partner, Momentum Innovation Group
Shanti Pless, Principal Investigator, National Renewable Energy Lab
Ankur Podder, Research Engineer, National Renewable Energy Lab
Stacey Rothgeb, Residential Industry Prefabrication & Modular Expertise, National Renewable Energy Lab

In this session, the National Renewable Energy Lab (NREL) and Momentum Innovation Group will provide an overview of Net Zero Energy strategies as they pertain to modular construction. We’ll present case studies and review approaches for achieving Net Zero in modular construction, as well as discussing the application of HERS verifications on the factory line and the viability of new modular utility program incentives. We’ll also look at how energy modeling analysis and factory process optimization tools could be combined to accelerate the adoption and production of net zero modular units. Presenters will be available after the session to answer specific questions from attendees.

 

Modular Design Coordination: A Partnership Approach
Troy Tiddens, Modular Specialist, neUdesign Architecture

This session offers a look inside the design and BIM coordination process associated with modular building manufacturing. Troy Tiddens will explore similarities and differences associated with various modular design phases and how a hybrid team may be the most effective solution. Understanding the strengths of your design team will allow you to maximize efficiencies and eliminate redundancy throughout the design development process. Many times, the best solution is a hybrid approach between “traditional” design firms and those with modular manufacturing experience.

 

Research and Standardization of High-Rise Modular Construction in Canada
Ana-Maria Tomlinson, Manager, Strategic Initiatives, CSA Group
John Barrot, Associate Principal, Arup

To support innovation and growth in the field of modular high-rise construction, standardization of requirements is needed to help ensure safety, quality, and to mitigate risks. This session will cover the results of the extensive CSA Group research project conducted by ARUP to assess and validate the need for standardization of modular high rise construction in the Canadian context, including identification of the specific gaps in standardization that, if addressed, would help to ensure enhanced safety and quality in modular construction.

 

The Best Kept Secret of Modular Construction
Carel van Houte, Chief Commercial Officer, Polcom Modular sp. z o.o.

Often, modular construction doesn’t appear to be cheaper than traditional construction, at least at first sight. So, are companies such as McDonalds, Greystar or Marriott completely mistaken with their commitment to modular construction? Why all that effort without return? Over the past years, the Poland based Polcom Group manufactured the modules for a series of spectacular award-winning modular hotels in Europe, Canada and the US. Carel is a veteran in the modular world and created during his time at citizenM the building system that changed the hotel industry. This session focusses on the future of our pioneering industry, the hurdles and why it all makes sense in the end.

 

6 Steps to Digitally Transform Your Factory
Dan Wood, Building Services Manager, MPE Engineering
Jordie Puchinger, Lead Developer, Moducore

Your manufacturing plant is a construction site. Let’s face it. As much as you think that you’ve perfected on-site construction in an off-site world, it’s not happening. You are still dealing with all the diverse personalities and interests, labor shortages, budgets, quality issues, communications breakdowns and scheduling conflicts, you’ve just brought it all indoors. Our manufacturing plants need a digital transformation and we need to start using the technology that is already available, to our advantage. Learn how our manufacturing facility experienced a digital transformation. Understand the advantages and pitfalls in utilizing the right and wrong technology for the modular manufacturing industry. Gain efficiency in your own operations, digitally transforming your factory with 6 steps.

 

Market Driven Collaboration & Innovation in Modular Construction
Frank Yang, Principal, ADL Ventures

Modular construction is experiencing unprecedented demand and investment, creating a unique set of opportunities, as well as challenges in aligning key stakeholders and streamlining design, construction, and financing processes. Cooperation driven directly by the needs of building owners and occupants will accelerate commercialization of innovative high-performance modular innovations. Using the highly successful semiconductor consortium Sematech as a model, ADL Ventures is, in partnership with MBI, Rocky Mountain Institute, and other industry partners, launching a national collaborative to develop, standardize, and mass produce cutting-edge modular / pre-fab innovations, including new materials, production tools and software. The presentation will highlight our work with major building owners to create new “market pull” mechanisms, including both successful case studies as well as yet-to-be-broken market barriers.

 


 

 

2020 WORKSHOPS

 


Meredith Oliver
Marketing & Sales Expert
Meredith Communications
 

WOW: The 3 Secrets of High Performing Websites

Any developer or owner will eliminate you from further consideration if your website is hard to use, lacks content, and fails to make a connection. In this session, learn three secrets to supercharge your website into a lead generating machine. You will also learn how to utilize Google Analytics to monitor your website’s performance and determine return on investment.


  Digital Marketing: How to Attract Your Ideal Leads
 

Once you have a high performing website, it’s time to start driving traffic and generating leads. Learn how to utilize digital marketing such as Google Search and LinkedIn to drive more traffic to your website. Learn also how to measure which digital marketing channels are converting the most leads so that you spend your marketing dollars wisely.


  The Follow-Up: Convert More Prospects to Purchasers

Lead follow-up is the most critical step in your sales and marketing strategy if you want to increase return on investment. In this session, simple but effective strategies will be presented that increase your conversion rate from lead to prospect to appointment to sale. Learn how often to follow-up, how to engage cold prospects, and what communication channels are the most effective.