Award Criteria

1. Specific Medium Used

   Postcard

2. Target Audience

   Corrections, Healthcare and Education

3. Methodology

   Campaign to use out-bound marketing materials to drive recipients to our website.

4. Message to be Communicated

   Simplify Everything by choosing M Space

5. Distribution

   1500 postcards were distributed (500 cards per niche market)

6. Entry Objective

   This marketing campaign was designed as a test program to see how effective an inexpensive direct mail program could be in driving recipients to targeted website landing pages. Website landing pages were created to capture names and email addresses of those recipients registering to download a PowerPoint presentation that was created for each market. The lists were developed from web research and directory listings to identify new potential customers. The goals of this campaign were to: (1) visually brand M Space through a simple slogan, memorable colors and graphics; (2) create a call to action by encouraging the recipient to go to the website for a more detailed presentation related to their specific market; and (3) capture a name and email address for future marketing campaigns.

7. Effect on Sales, Visits, or Inquiries

   A total of 1447 cards were mailed after a NCOAlink cross check to verify correct mailing information was performed on the original 1500 names. Results within the first month are positive. 2% were returned and 3% responded by going to the website to receive more information. As an additional support to the campaign, our telemarketing team is following up with phone calls to the people on the distribution list. 18% of customers contacted during follow-up calls demonstrated familiarity recognition. The boldness of the colors and simplicity of the images has been effective in creating memorable print pieces and has helped to brand M Space to the potential customer. This marketing effort has proven to be an effective out-bound marketing project and will be expanded in the future.