Award Criteria

1. Specific Medium Used

   Internet

2. Target Audience

   Past, current and prospective leasing and custom-building customers, affiliates and architects

3. Methodology

   Collaboration with Kidd & Co design staff, the marketing department and management staff of Wilmot

4. Message to be Communicated

   Wilmot provides a variety of high quality, temporary and permanent buildings solutions for clients

5. Distribution

   Via Internet and URL address is included on corporate documents, advertising and marketing solutions

6. Entry Objective

   With individuals and companies using the internet to make their purchasing decisions, the Wilmot staff wanted their present customers as well as potential customers to have a clear, visual understanding of their products and services. Our objective was to redesign and enhance the website with an effective, user-friendly interface that would navigate well for leasing and custom-building target audiences as well as a tool for the sales reps to use when working with customers. The site also had to present well to a national audience, be consistent with Wilmot’s marketing strategy and flexible enough to adapt quickly to changing markets and business environments. In just a few clicks of the mouse, we needed to showcase the products, projects and services, educate the customers on the advantages of modular construction and the benefits of choosing Wilmot Modular while highlighting Wilmot’s diversity, experience and professionalism.

7. Effect on Sales, Visits, or Inquiries

   One advantage of developing a corporate website or updating an existing site on a regular basis is that the success and effectiveness of the site is more easily monitored than the results of other marketing materials. Visitors to the site access it using the Wilmot name, search engines and referring sites. With the advances in website technology, our clients are able to rethink the marketing strategy, enhance their presentations and monitor results. Even though, the updated site has only been running for a very short time, page views of key pages have increased by an average of 29%. Some of the new features on the site include: request for quote button, slideshows, floor plans with enhanced visuals, specials button. The functionality of the website has allowed visitors to navigate the site with ease and retain a good understanding of the products and services that Wilmot offers. Most significantly, the visitors are spending more time on the site that turns into more qualified leads.