Modular Building Institute

Provincial Partitions Website

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Main Category:
Marketing Piece Entry
Provincial Partitions, Ltd.
Date of Initial Distribution:

Award Criteria

  1. Specific Medium Used
    World wide web
  2. Target Audience
    North America
  3. Methodology
    The redesign was initiated to showcase the superior quality and unique capabilities of Provincial.
  4. Message to be Communicated
    Providing quality Modular Space Solutions for more than 32 years, saving clients time and money.
  5. Distribution
    World wide web
  6. Entry Objective
    Recognizing the need to update their existing site Provincial Partitions set out to create a new site that reflects the level of quality and diversity of their modular product offering. Newer technologies and evolving standards of displaying websites on a variety of different devices necessitated a more flexible and ultimately easier means of displaying and navigating the site. Visitors are now able to find what they are looking for in as few as 2 or 3 clicks maximum - no matter what device they are viewing the site on. The home page is constantly refreshed, showing the latest projects completed, and the navigation on every page is two-tiered. Every link on the top-level navigation provides a call-to-action while the secondary menu provides more detailed information about the company’s unique products and services. Provincial Partitions is also actively involved in encouraging dialogue through the use of social media with a corporate presence on Facebook, LinkedIn, Twitter and YouTube.
  7. Effect on Sales, Visits, or Inquiries
    Traffic to the website has increased significantly since the re-launch of the site. Additionally, traffic to the website is constantly promoted by using a quarterly distributed email newsletter, frequent email promotionals (distributed by third party suppliers) as well as always including the unique web address in all print media. Participation in the various mainstream social media venues also generates traffic to the new site. All are specifically similarly designed to maintain a consistent brand reflecting the quality and capabilities of Provincial Partitions.
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